With April now here and the spring season in full swing, you might think that it’s safe to assume online shopping numbers may dwindle. After all, with warmer and sunnier days, more people leave their homes. There’s no way they’re going to sit at home in front of their computers all day, right?
Well, that may be true for many. However, that means a whole lot of nothing to the world of e-commerce. Remember that most people use their smartphones to shop online. No matter where they go, access to your online store goes with them. In addition, the ability to shop online provides an extreme convenience no matter the time of year. That’s why it’s so important to keep focused on your online store.
Keep your operating costs down.
With a continued focus on e-commerce, business owners can reduce their business hours at their brick and mortar shops. As well, they can choose to close up shop on certain days. This minimizes a number of costs including electricity and payroll. As the Business Development Bank of Canada makes clear, it’s inexpensive to set up an e-commerce operation thanks to low-cost platforms.
“These services make it easy for entrepreneurs to start an online store with everything from an attractive, mobile-friendly site to taking payments to managing inventory and shipping,” says their website, “They can also integrate sales and inventory management between your online and bricks-and-mortar operations.”
Keep up with the times.
Although it should go without saying, online shopping is a growing trend. It was popular before the pandemic and all signs point to it continuing to grow in popularity long into the future.
“At the start of 2015, less than one-third (31.16 percent) of the global web traffic came from mobile devices,” reports Ying Lin on Obero.ca, “Fast forward to just six years later to the start of 2021 and that number has skyrocketed to 54.8 percent, marking a 75.9 percent jump.” These statistics were presented by Statista in 2021.
Keep track of your customers.
One of the top benefits of having an e-commerce site is the help it gives you in getting to know your customers. The information attained through the online shopping experience lets you create campaigns that uniquely focus on the wants and needs of your supporters. According to the BDC, the beauty of e-commerce is the amount of information you can harvest about your customers thanks to web analytics.
“You can track where they come from, where they go on your site and what they buy,” informs their website, “You can then use the data to optimize your online store. What are your most popular products? Where do people leave the site? What design tweaks and promotions generate increased sales? You can also use many of those insights to boost sales in your physical store.”
Do you have a strong e-commerce platform?
Accept payments on your website with the help of Unity Payments! Enhance your customers’ checkout experiences with our reliable and secure e-commerce solution. Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. To learn more, call us at 1-800-661-3761 or email us at info@unitypayments.ca.
