How has the summer season been for your restaurant? Here’s hoping it was a hot one in terms of generating revenue! With August almost complete, it’s important to not let your foot off of the pedal. Obviously, you don’t want sales to dip just because a dip in temperature is forthcoming. How can you utilize what’s left of summer to heat up your restaurant’s popularity?
Start up a food truck for your restaurant.
Why not take your restaurant on the road? Is it known for its particularly unique menu items? The end of summer is still an excellent time of year to bring your food truck to various events. Zensurance reports food truck businesses in Canada can expect an average revenue of about $155,000 per year.
“That sum is dependent on several factors, including the areas you work, how popular your product is, how successfully you advertise, the quality of food and service you provide, and other factors such as positive or negative reviews you have online,” says their website, “It is possible to turn a profit as early as your second year in business and recoup your startup costs if you put the research and work in to run your business successfully.”
Appeal to newlyweds.
Summertime is often referred to as “wedding season”. There’s no reason to not advertise to lovebirds at this time of year. Offer special menu items and discounts to couples that are celebrating their recent unions. Throw in free desserts too! By advertising to the newly married, you’ll be securing a whole new type of love for your eatery.
“Summertime means love is in the air!” proclaims nConnections, “(This might have something to do with wedding season… Just a hunch.) Namely again tells us that summer is indeed the most romantic season. So naturally, it’s up to your restaurant to capitalize. Try attracting couples with special meals designed for two. Sweeten the deal with candles, flowers, wine, and maybe even chocolates too.”
Launch temperature-based promotions.
We really like this idea because it uniquely celebrates the summer. The majority of Canadians long for hot summer days given that our nation’s winters last for so long. Consider celebrating the hottest days of what is left of the summertime by offering your customers discounts based on the temperatures. How about a “25% off appetizers on days that are 25 degrees Celcius or higher!” promotion?
“If your venue by chance happens to experience astronomical temperatures during summer, you can offer your customers a 10% discount on ice cold drinks if the temperature reaches above (37 degrees Celcius),” suggests Restaurant-Furniture.com, “If you run a coffee shop, reduce the price of iced coffee by a dollar or so if the heat is unbearable. While this approach may seem a bit odd to you, many businesses swear by it.”
Make the payment process an easy one.
Why not use the sleek dual-screen smart payment terminal from Unity Payments? Equipped with our POS solution, your restaurant can optimize the checkout process, increase customer satisfaction and loyalty and drive revenue growth. To learn all about it, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
