On Sunday, March 9th, Daylight Saving Time (DST) will begin! As it does just before the start of every spring season, the occasion marks the transition to longer, sunnier days. Remember to turn your clocks one hour ahead this forthcoming Sunday at 2:00 a.m. For business owners, this entire “spring forward” tradition actually provides the perfect opportunity to refresh some marketing strategies.
How can you utilize daylight saving time to grow your brand image?
Launch a “Spring Forward” sale.
This seems pretty straight forward, doesn’t it? There are many ways to theme your sales around this special time of year. Early bird discounts come to mind. Reward morning shoppers with special promotions for shopping before noon. How about some time-limited flash sales? Offer deals for just one hour each to create urgency and excitement. Seasonal product bundles work great too. Put together some items in spring-themed packaging and sell them at reduced rates.
New Zealand’s PDC Creative reminds retailers to go all out in promoting their forthcoming daylight saving time-based sale events. “New season new fashions!” exclaims their website, “Why not take this opportunity to post something fun on social media about new spring stock, have a ‘goodbye Winter’ sale, or update your website for the Spring season.”
Host a “Spring Sunrise” event.
This sounds like fun, doesn’t it? Celebrate the extra daylight we’ll soon be enjoying by hosting a morning event such as a sunrise coffee giveaway. Offer free or discounted coffee to customers who visit early. What about a morning yoga or wellness session? It’s a great idea for fitness studios or wellness brands. Retailers can also opt for outdoor pop-up sales. Once the weather permits, set up an outdoor shopping experience to welcome the new season.
“The key to pop-up event success is to build enough excitement to attract as many participants as possible within a brief time frame,” informs Anne Thornley-Brown of EventMobi, “Social media is going to be your best friend here. One way to drive curiosity and excitement in your audience is to post fun teaser photos and mysterious captions on social media.”
Promote energy-saving and eco-friendly products.
Since DST is linked to energy conservation, you can use this as an opportunity to promote sustainability. If you sell energy-efficient items, now is the time to highlight them in all of your marketing materials. Don’t forget to share practical tips for conserving energy in a blog, email or social media post. It’s also wise to partner with a local green initiative. Show your support for the environment by donating a portion of sales to a sustainability cause.
“Overall, using eco-friendly products not only allow you to do your bit for the environment but also save your money and reduce wastefulness,” notes Loopify, “In today’s world, misuse of resources has put the Earth in a difficult trap, and we need to stop the depletion. Using eco-friendly products is a great way to preserve our ecosystem.”
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