First coming into prominence in the early 1980s, the laptop computer can be described as the desktop computer’s younger, sleeker sibling. With the ability to be portable, laptops have grown tremendously in popularity over the past four decades. Long before tablets began giving laptops a run for their money as the widely-favoured mobile device, laptop computers were famously used by professionals and everyday people alike.
Of course, laptops are still very popular. Unlike tablets, they come equipped with keyboards. For most people, they offer preferable ways to type and navigate through their systems. But, as a business owner, it’s important to know just how to turn your laptop computer into a sales boosting machine!
Utilize the power of video conferences.
If you’re a business professional who usually calls an office his or her daily work location, you have likely made use of a laptop on a regular basis. Businesses all over the world have employees who work from home. Quite often, their laptops are used to complete their daily tasks. Because most modern-day laptops contain cameras, they are ideal solutions for meetings via video conference.
As Glenn Makowski of CommuniCloud points out, video conferencing is more engaging than audio conferencing. “Participants in audio conferences tend to zone out and multitask because they feel disconnected from the other members in the meeting,” he writes, “With video, however, there’s pressure to maintain “virtual eye contact”, translating to superior levels of engagement. When each conference member is visible, you’re inclined to use the communication skills we’ve all practised in face-to-face conversations.”
Get a better handle on your mobile marketing strategies.
Because a laptop can be charged and later used without being plugged in, it can be considered a mobile device. Take stock of the fact that the majority of internet use, these days, is done on mobile devices like laptops, tablets and smartphones. How does your company website measure up? View your site on your laptop and see where any changes may need to be made. Increasing ease of use will boost visitor satisfaction and eventually increase traffic.
“Today, people need comfort and ease of living,” says Joe Kindness of AgencyAnalytics, “A customer can easily access a business information app or website from a smartphone or tablet. With this convenience and consolidation, you create a good customer experience. Mobile marketing allows customers to connect with businesses conveniently and easily. Customers can access information about products and services, make purchases, and connect with customer service representatives through their mobile devices.”
Turn your laptop into a POS terminal!
With Unity Payments’ Virtual Terminals, you can turn your laptop computer into a full-fledged credit card terminal. This solution enables you to accept payments on the go! With your laptop, you can start taking payments anytime and anywhere. Process payments in-person, online or on the road!
Send invoices to customers to facilitate secure remote payments. Securely store customer credit card tokens and establish recurring payments. Drive informed business choices with catalog analytics. Allow us to help you use your laptop computer to boost your sales! For more information about our Virtual Terminals, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
