Two weeks from today, the spring season will officially be here! While it might not yet be patio season, the days of enjoying meals in outdoor settings is fast approaching. This is excellent news for your restaurant. It gives your patrons an entirely new reason to visit. There are, of course, many other reasons you should be giving people to select your establishment for meal times. How can you make your restaurant an awesome place to eat?
Ensure that the prices are nice.
Unquestionably, reasonably-priced menu items will get a lot of attention. It only makes sense for you to want to generate as much revenue as possible. However, don’t take advantage of your customers. As Smart Web Restaurant suggests, offer a menu that balances expensive items with more moderately priced ones.
“The cost of food items can fluctuate depending on the season, the cost of gas etc.,” says their website, “When prices change, there is little you can do short of changing your menu frequently. By balancing more expensive items that are more prone to price fluctuations with items that have more stable prices, you can help maintain your desired food cost. Balancing menu choices and pricing appropriately will allow you to turn a healthy profit will continuing to attract customers.”
Engage in an email marketing strategy.
There is certainly no harm in reaching out to your customers directly. Especially in today’s internet-obsessed world, it only makes sense to connect with people online. Utilize your social media accounts to promote the fact that your restaurant has wonderful new menu items and affordable pricing. As well, send out email newsletters to your subscribers encouraging them to visit your establishment in the weeks to come.
“Let’s say your goal is to increase the number of returning diners by 50% in the next month,” says Suzanne Wentley of Constant Contact, “You could create an email campaign that will give a 10% discount to returning customers within two weeks of their first meal. Then, you can track the people who take advantage of the offer to see if you reached the goal.”
Re-design your menu.
Even if you don’t have numerous new items to offer your customers, it’s a good idea to give your actual menu a new look. It’s also important to ensure that the menu is available for viewing online. Customers will appreciate this whether they are dining-in or taking out.
“Customers don’t really want to spend a long time reading the menu, they want to see a few very good options and place their order,” says Smart Web Restaurant, “Limit the menu items. Use an easy to read font and perhaps add some pictures. Are your menu selections briefly described so that they make a customer’s mouth water? They should be.”
Make it easy to pay at the table.
The sleek dual-screen smart payment terminal from Unity Payments can help you to do that! Equipped with our POS solution, your restaurant can optimize the checkout process, increase customer satisfaction and loyalty and drive revenue growth. To learn all about it, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
