Let’s just call it what it is. It’s super convenient and incredibly simple! We’re speaking, of course, about online shopping. What is it like to go shopping in 2024? Just pull out your smartphone, click on the app or visit the website of a store you like and with a few more taps, make a purchase that will be at your doorstep within a few days.
With online shopping being such an easy thing to do, what are you doing to make it fun to visit your online store?
Create engaging social media content.
If you’re not regularly updating your Facebook, Instagram, X and LinkedIn accounts with new posts, it’s important you get on that! Don’t assume that posts should only be of the marketing nature. The most popular of social media accounts are the ones that share fun and engaging content. Do you have photos and/or videos of you and/or your staff engaging in fun activities? Share jokes, anecdotes and stories that will get people liking, commenting and sharing. It’s a great way to generate more interest in your brand.
“In order to make sure you have traffic from the very start of your business, you’ll need to build brand awareness and excitement for your product,” says Brett Regan on BigCommerce.com, “In today’s society, thanks to the increased use of mobile devices and smartphones, the fastest way to get the word out is via social media. It’s also a cost-effective option as it’s free to use!”
Become a big-time blogger.
If you’re not one for the written word, it’s definitely worthwhile to hire a professional blogger. By having new content regularly posted to your site, you will give search engines many new reasons to rank your site higher. Search engine optimization (SEO) is a key ingredient in the online store success game. Blogs are great ways to both engage your target audience and grow your online store’s popularity.
“More blogs = more traffic,” contends Joshua George of the UK’s ClickSlice, “This is a simple fact and it shows the potential power of blogs because oftentimes people may not even be searching for your website or products directly, but a help article relating to your industry.”
Put links to your online store in your emails.
Email marketing is an important way to advertise your business. Make sure your list of subscribers hears from you on a regular basis. Check in on them with some fun messages that aren’t always advertisement-centric. However, be sure to include a link to your online store in every email you send. It will make it easy for them to do some shopping.
“Another way to drive traffic to your store is by building your email newsletter list and leveraging email marketing to communicate to your customers,” contends Regan, “Collecting an email list is one task — the next is creating an eye-catching, value-adding newsletter. You can choose at what cadence you send emails, but we recommend scaling your cadence over time, ultimately aiming for a goal of at least one email newsletter per week.”
Work with Unity Payments!
Enhance your customers’ checkout experiences with our reliable and secure e-commerce solution. Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. To learn more, call us at 1-800-661-3761 or email us at info@unitypayments.ca.
