Are you ready for the scariest day of the year? We’re just ten days away from Halloween! Let it be known that you certainly don’t have to wait until the 31st of October to be handing out treats. In fact, your restaurant can substantially grow its sales by injecting some spooky fun into its marketing efforts. It’s certainly not too late to elicit support from Halloween lovers. What can you do to “haunt” your restaurant’s menu in celebrations of Halloween?
Creepy coffee.
You’d be hard pressed to find someone who doesn’t enjoy drinking coffee in the morning. While it may not be everyone’s cup of tea, coffee is often enjoyed after dinner as well. Many people like their coffee black. But during the Halloween season, the popular beverage can be given a spooky twist to give a little extra incentive for patrons of your restaurant to buy it. Samantha Leffler of Us Weekly cites the Phantom Frappuccino from Starbucks as a great example.
“The chain’s Phantom Frappuccino is a chilled, blended drink made from coconut milk, mango and pineapple essence, crème Frappuccino syrup and ‘ghoulish lime slime,” she writes, “Though it is only available in portions of Europe, its impact is far-reaching. One Twitter user called it ‘horrific,’ while another praised it for its taste, calling it ‘so good.’”
Mummified sausage rolls.
Do you offer wraps of any kind? If not, it’s a great time of year to add them to your menu. However, instead of traditional wraps, offer your customers something a little more unique. “Mummified sausage rolls” anyone? Karen Garces of Penji suggests trying mummified sausage rolls as something to offer customers when you hand them their menus.
“Just make pastry rolls from scratch and cut them into long, thin lines,” she instructs, “Wrap them around your sausage appetizers and put it in the oven. Decorate with some cheese cutouts and any black seed for the eyes and spook your customers out! “
Bone-chilling milkshakes.
There’s no time of year when stopping by a bar or restaurant for some drinks with friends isn’t popular. You can expect lovers of the fall to get together for a few cold ones in the weeks to come. Utilize the forthcoming holiday-that’s-not-a-holiday to promote your newest drink specials. Leffler notes that Hard Rock Cafe did just that with their “BOO!-zy Shake”.
“The limited-edition menu item, which is described as ‘wickedly delicious,’ features bourbon and dark rum blended with creamy vanilla bean ice cream and rich dark chocolate sauce,” she explains, “The sugary drink is finished with house-made white chocolate whipped cream and sprinkled with candy corn. Customers not looking to imbibe can order the limited-time non-alcoholic Spooky Shake instead.”
Do you allow your restaurant’s customers to pay at the table?
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