As you might be able to tell from our last blog, we’re kind of excited about the start of the summer season. Yes, it’s still over a month away. But, like most Canadians, we are just chomping at the bit to celebrate the forthcoming warm and sunny weather.
What does the approaching summer mean for your restaurant? Well, it may mean the opening of your patio. Even if your restaurant doesn’t have a patio, it’s still imperative that you happily welcome the summer season in all of your marketing. What are your plans to set up your restaurant for summertime fun?
Cater to seafood lovers.
Seafood and summertime go hand in hand, don’t they? When you think about it, most people equate warm and sunny weather with tropical islands. The summer, of course, is known for vacation time. Vacations to tropical islands always involve an array of seafood dishes. Why not make your restaurant a go-to seafood destination?
According to Dallas, Texas based-company, QNC, Inc. (the makers of the Quik n’ Crispy Greaseless Fryer), restaurateurs need to evoke the ocean this summer. “Everyone wants to be at the beach during these hot summer days, but whether your restaurant is at the beach or far from it, seafood is a great addition to your summer menu,” insists their website.
Concoct new summer cocktails.
As we mentioned, many Canadians will be in celebratory moods this summer. What’s a celebration with libations? Prepare your restaurant for fun summertime get-togethers by promoting its new summer cocktails. Be sure to highlight the cocktails on your summertime menu to help the good times begin to roll. Haley Yatzus of PourMyBeer strongly suggests you take to social media to promote your drinks.
“Choose platforms that make the most sense for your establishment (we recommend Instagram as it is not only a popular and growing platform but also highly visual), and start sharing exciting new drinks,” she advises, “Post your drink menu on Facebook and Yelp so users always have the most up-to-date information.”
Spice things up!
When you think of summer, you think of heat, do you not? Take the same approach to your summertime menu. Add some spicy dishes to really invigorate the taste buds of your customers. Just like seafood, spicy foods are often associated with tropical islands and vacation life. Bring a little more of that “take a trip” feeling to the experiences of your customers by adding some new spicy dishes to the menu.
“It might seem counter-intuitive to add spicy dishes to your summer restaurant menu, but the science doesn’t lie!” reports QNC, Inc., “According to food scientists, spicy foods can cool you down by making you sweat, which is your body’s natural cooling system.”
Allow for an easy payment process.
The sleek dual-screen smart payment terminal from Unity Payments can help you to do that! Equipped with our POS solution, your restaurant can optimize the checkout process, increase customer satisfaction and loyalty and drive revenue growth. To learn all about it, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
