Are you an online retailer? Have you been following any of the tips our blog has offered you to help you boost sales during back to school season? Let’s see, in one of our recent blogs, we encouraged you to ramp up your social media use, offer minimum purchase discounts and send out cart abandonment emails.
In another recent blog, we advised you to make your online store mobile friendly, have your offers visible on various channels and update your site with back to school messaging. So what else can you do to make your online store stand out during back to school season?
Offer free shipping.
If we’re being honest, it truly doesn’t matter what time of year it is. When it comes to pushing online sales, offering free shipping is at the top of the list of ways to be successful. Consumers are well aware that many different deals and discounts are available online. If any of your competitors are offering free shipping during this very busy shopping season, you will be losing out on countless sales.
“Failure to offer free shipping can be a major deal breaker,” insists Margie Zable Fisher of ShipStation, “And it can result in people abandoning their shopping cart and buy from your competitors instead. In fact, 63% of consumers prefer shopping with online retailers who offer free shipping.”
Showcase your company’s charitable side.
There’s no bad time of year to be charitable to those who are less fortunate. Partnering up with a charity of some kind is an excellent way to endear your brand to the public. Of course, it’s also very important to help those in need. By doing so, and plugging your efforts on your site, you will shine a very favourable light on your brand. Consider assisting a charity that has a focus on children this back to school shopping season. Who wouldn’t support that?
“Once you find the right giving back initiative for your brand, start promoting it to your target market to raise awareness and support,” instructs Springbot, “Not only is it a fun ways to engage with your audience, but it can establish your brand as one that invests in causes for a common good. Recent metrics report that 82 percent of consumers consider corporate social responsibility when it comes to their purchasing decision, so your altruism can also help boost your revenue as well.”
Create bundle packages.
It is quite likely that many of your products don’t necessarily have a back to school need attached to them. That doesn’t mean they can’t be part of your current promotion. Why not create bundle packages for your customers? You can A) offer reduced prices on items when they’re packaged in a bundle and B) move product off the shelves that otherwise may collect dust. Inevitably, you will C) boost your bottom line!
“Buying in bundles can be desirable for consumers because it saves them time and money,” writes Fisher.
Do you need help making your online store stand out?
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