With Valentine’s Day now behind us, another super busy shopping season has come to a close. That doesn’t mean, of course, that people don’t need to shop. Naturally, there are reasons to make purchases all throughout the year. When you enable consumers to shop on your website, you make it so much easier for them to choose your brand for their shopping needs.
What steps can you take to make your online store a fun place to explore?
Post intriguing blogs on a regular basis.
How often do you post a new blog on your site? Once a week? Twice? Many businesses don’t even post that regularly. On the Unity Payments website, you’ll find no less than three new blog posts every week! The way we see it, the more new content we post on our site, the better our chances of drawing new visitors to it. This is how SEO works. Search engines look favourably on sites that regularly update with new content. Blog more and you’ll get more people visiting your online store!
“Publishing consistent, valuable, and all-around enjoyable content can drive more traffic to your store,” affirms Jolissa Skow on MonsterInsights.com, “Most consumers are looking for more than just a retail shop to purchase from. They’re looking for a brand they can interact with and feel connected to.”
Be engaging on social media.
No matter how often you post a new blog to your website, it’s important to engage with your friends and followers on social media every day. Pay attention to which of your profiles are garnering the most attention. As BigCommerce.com suggests, if your audience spends a lot of time on Instagram but not Twitter, you’ll want to focus your spending on Instagram.
“You can use photos and videos in your ads, but start small,” she recommends, “A photo ad can be a great way to get your product in front of new people. Try simple, engaging imagery of your product in use and adjust your tactics based on how well it performs in the first couple of weeks.”
Launch a new giveaway.
Is there anything more alluring than the word “free” to consumers? Launching a new giveaway creates excitement around your brand. By advertising a contest on your website and through your social media platforms, you’ll garner a significant increase in link clicks. Naturally, the links you post should direct online users to your site to enter your contest. The more visitors your site receives, the more likely it will be to generate sales.
“With giveaways, you can also boost your social followers, increase brand awareness, gather leads, and grow your email list,” says Skow, “Giveaways provide an incentive for users to visit your store and participate in competitions. And you can offer multiple reward points if they share your post on social media, invites more people to participate, or provide an email address.”
Enhance the checkout experience.
Take advantage of the reliable and secure e-commerce payment solution from Unity Payments! Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. To learn more, call us at 1-800-661-3761 or email us at info@unitypayments.ca.
