With about a week and a half to go until Christmas Day, restaurateurs are doing their parts to make their eateries go-to holiday celebration destinations. Or are they? Note that it’s not wise to rest on your laurels. Just because most people are feeling the holiday spirit, it doesn’t mean that your restaurant will be regularly chosen as a fun place to eat. Are you doing all you can to ensure that your restaurant is fully festive?

Re-theme your menu items.

You can’t create a festive environment without having your menu catered towards holiday eats. Arguably, food is the most popular aspect of any holiday occasion. Re-theme your menu items to include holiday-based items. Cait Carter of Constant Contact reminds us of the Santa Burger which was offered up by the fictional Luke’s Diner in the show, “Gilmore Girls”. It was made to help the character of Lorelai Gilmore cheer up during the holiday season.

“You never know what people are going through during the holidays,” says Carter, “Whether they’ve been uninvited from a family event, are celebrating the holidays alone, or are looking for a way to make their day a little more exciting, festive holiday menu specials, take-out options, and catering options can make your patrons feel special.”

Go decoration crazy!

As we approach the final week before Christmas, you should definitely make your eatery an extremely festive-looking environment. It’s hard to deny that the holiday spirit can be invigorated by bright and colourful decorations. As WebstaurantStore.com points out, decorating your restaurant for the holidays is a great way to attract walk-in customers.

“Windows and doors adorned with Christmas lights, wreaths, and ornaments capture the attention of passerby,” affirms the website, “Bringing the decorations into your dining room and ordering counter creates a warm and inviting interior. Whether your customers are dining in or grabbing a meal to go, holiday decor will lift their mood. A positive seasonal experience will encourage repeat business year-round.”

Get in the spirit of gift-giving.

‘Tis the season of giving after all, is it not? You would be hard pressed to find anyone who doesn’t enjoy receiving something for free. By offering gifts alongside your meals, this holiday season, you will easily boost customer satisfaction. One of the top benefits of offering up gifts is the repeat business it will encourage.

“It may seem counterintuitive to give something away when customers purchase from your restaurant,” acknowledges Carter, “But the holidays are a time of giving. Providing your customers with a special holiday gift when they visit your restaurant may be just the thing to get them excited to come through the door.”

Offer a unique pay-at-the-table option.

Take advantage of the sleek dual-screen smart payment terminal from Unity Payments! Equipped with our POS solution, you can make the pay-at-table process a quick and easy one for all of your eatery’s customers. Among its many other advantages, our solution also helps you identify your best-sellers and trending products to make informed decisions about your marketing and sales strategies.

To learn more about it, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.