The Unity Payments team is well aware that the official start of summer is still over a month away. Nevertheless, the hot and sunny season that begins on June 20th is one to prepare for right now. No matter where you are in Canada, summer is a season that most people look forward to. Thanks to the warmth and sunshine, we will all have more opportunities to enjoy more of the great outdoors.
As a retailer, there are many ways to take advantage of the forthcoming summer season. Believe it or not, it’s wise to focus the majority of your marketing efforts on e-commerce. What can you do to heat things up in your online store?
Film a “movie trailer”.
The summertime is well known for being the period in the year when major blockbuster movies are released. There’s nothing that grows the anticipation for such films quite like the releases of their trailers. Why not film a teaser of your own? It’s wise to advertise the fact that you have some big surprises coming for your customers this summer. Growing a buzz early will be a key to the season’s success.
“A recent survey states that 96% of people have watched videos to learn more about a business’s products or services,” reports Jonathan Chang-Soon of Animoto, “In that survey, 84% of participants said they made a purchase after watching one. Additionally, 69% prefer video to learn about a product or service over reading, talking to a salesperson and other methods.”
Research your marketing techniques to see which ones work the best.
Not every marketing strategy is a winning one. That’s why it’s wise to invest some time, money and energy into figuring out which campaigns provide you with the best returns on investment. Ideally, you’ll be utilizing your social media platforms to push your online store. But which accounts are generating the most link clicks?
“Study what products were last year’s best sellers, and why; what ads, styles, catch phrases and promo actions got better results, when related seasonal online searches and sales started and when seasonal shopping began to drop,” encourages Alma Muñoz of Sales Layer, “Look for a pattern that could help you planning your next schedule, but remember that a successful campaign does not copycat the past or the competition, it just gets inspired by them.”
Insist upon mobile-friendliness.
This cannot be stressed enough. Your online store needs to be easy to access on smartphones. The majority of consumers use their phones to surf the net and make purchases. Even the slightest inconvenience found on your site can send shoppers running.
“With more and more visitors accessing your company website on mobile devices, it is important to make sure that all of your visitors have a positive experience, regardless of what type of device they're using to get there,” says Human Service Solutions, “If your website takes too long to download, or is not easy to use on a mobile device, they may move along to a competitor.”
Do you accept payments on your website?
Enhance your customers’ checkout experiences with a reliable and secure payment solution. Seamlessly integrate Unity Payments’ online payment gateway into your website or mobile application to facilitate secure credit card transactions. Please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca to learn more!
