You surely don’t need to be reminded that online shopping is popular, do you? People all over the world use the internet to do their shopping each and every day. Many consumers prefer the online experience to the in-person alternative. As an e-commerce retailer, it’s important to remember that you can’t simply rely on the love people have for online shopping in general. It’s a must that you design your online store in such a way that it attracts internet users.
Is your e-commerce site due for a makeover? What can you do to spruce it up?
Go with less text and more graphics.
The presence of a lot of text is welcome only on pages where it’s expected. We’re talking about your blog page, for instance. On other pages, it’s best to go light on wording. SkillsYouNeed.com recommends that websites become less text-heavy by incorporating more images, icons and graphics.
“Take a long, hard look at your website to understand how it looks,” the site recommends, “Long navigation menus, a flash player requirement, or just a haphazard presentation of useless data are the most common signs you need a website redesign. We would highly recommend making your website less ‘text-heavy’ and, instead, incorporating more images, icons, and graphics. Text-heavy sites aren’t easy on the eyes and might leave the visitor overwhelmed.”
Post high-quality product shots.
We all know the importance of product shots. It’s wise, of course, to showcase your company’s goods in the best light possible – literally. A professional photo shoot, complete with adequate lighting, will help to capture your products from all angles. Vivid and vibrant displays of your wares will help to bring them a lot of attention. It’s also a good idea to include lifestyle shots.
“Customer expectations for product photos are rising,” insists 1WorldSync.com, “Shoppers today want detailed product photos before they make a purchase, and they want a lot of them: one survey shows that customers expect five to eight images of every product on a website...Professional photography allows you to efficiently produce the volume of images that customers now expect – doing it yourself would take far too much time.”
Speed up the loading time.
A major pet peeve among web users is slow-loading websites. With so many online options to choose from, it’s difficult to convince people to stick around for your website to slowly load. When other sites load immediately, they become much more favourable places to visit. According to SkillsYouNeed.com, 40% of online shoppers will abandon a webpage if it takes more than three seconds to load.
“Slow load time will kill conversions since it’s highly toxic for great user experience,” explains the site, “It can be caused due to multiple reasons, such as improper image optimization of image sizes, bad code, etc. Nevertheless, whatever the misstep, you should always prioritize developing a website that is speedy and loads fast.”
Are you ready to makeover your e-commerce site?
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