How is your company website performing? The best way to answer that question is to listen to your customer base. Firstly, are you receiving a lot of contacts through your site? Are consumers contacting you online? Secondly, are you generating revenue directly through your website? Are sales being processed at a rate you’re happy with?
If your company site isn’t performing as well as you’d like, it is likely time to update it. How can you tell when it’s time to revamp that website of yours?
It is hard to access your site on mobile devices.
It’s an absolute must that your company website is mobile-friendly. Don’t assume that the majority of your online visitors are doing so via their desktop computers. Today, smartphones and tablets are the top methods of web surfing. If your website isn’t easily accessible on these devices, you will miss out on a lot of potential business.
As reported by marketing firm, Stable WP, more than half of all internet traffic originates from mobile devices. “So, with over 5 billion people around the world carrying one, you must ensure your business’ website provides a seamless experience on mobile devices,” insists their website, “A mobile-friendly website should offer just as great (if not better) user experience as your desktop website does, with the same great structure and information flow.”
Your customers vocalize their displeasure with it.
“I couldn’t find what I was looking for on your site.”
“I went to your site, but I just logged off after a few seconds.”
“I didn’t realize I could buy it directly from your website.”
Have you heard any of the above statements from any of your customers? If so, a revamping of your site is certainly necessary. The last thing you want is to provide your site’s visitors with poor user experiences. If your website is hard to navigate through, has a confusing design or simply isn’t generating any sales, some changes definitely need to be made.
“Use a mix of customer feedback and analytics data to figure out how to make changes that existing customers will appreciate and that will attract new visitors,” suggests Syed Balkhi of UXmatters, “My company has done this by reviewing quarterly surveys that we send out to our email subscribers and responses to polls on social media and our Web site. We look through the data to identify patterns.”
Your site isn’t consistent with your brand image.
Did you change or update your company logo? Are you selling new products? Have you updated your brand messaging? If you’ve made changes to your company over the past couple of years, it’s vital that your website reflects them all. You don’t want your site to look outdated. It won’t bode well for your brand’s reputation.
“In fact, according to Stanford University, 75% of users admit to making judgments about a company’s credibility based on their website’s design,” reports Stable WP.
Are you all set up with an e-commerce site?
Enhance your customers’ checkout experiences with Unity Payments’ reliable and secure e-commerce solution. Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. For more information, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
