We know it’s only been one day but here’s hoping you’re already enjoying the spring season! More importantly, here’s hoping you’re finding ways to help your customers enjoy spring. Perhaps you can make the return of warmer weather the theme of your forthcoming marketing campaigns. For e-commerce retailers, this is particularly important.
Sunny skies and higher temperatures usually bring people out of their homes. So what can you do to grow your e-commerce sales this spring?
Launch holiday-themed sales events.
The end-of-year holiday season is undeniably the busiest shopping season of the year. But, of course, it isn’t the only time of year when special occasions occur. Spring offers Easter, April Fools’ Day, Passover, Earth Day, Cinco De Mayo, Mother’s Day, Victoria Day and Father’s Day in that order. Take advantage of these annual celebrations by promoting sales around them in your online store.
“Taking advantage of the season you’re in is always a great idea to boost sales,” FlashBox.co, “Now the customers are refreshing their closets, looking to purchase new items. Everyone is after a bargain, and offering incentives is a great way to draw in new customers. A starting point for working with the season: Consider offering special spring pricing for first-time customers.”
Blog about seasonal topics.
This tip comes straight out of the “practice what you preach” column. As you can tell, we enjoy posting blogs to our website on a regular basis. You’ll also notice that we do our best to be very topical. It’s the springtime, and this blog revolves around springtime promotions. That’s what we’re encouraging you to do! Blogging helps to keep your company website fresh and regularly ranking in search engines. It’s a great way to direct internet users to your e-commerce store.
“Think about what people do during Spring,” challenges Zev Gotkin on Cartonomy.com, “Better yet, look at Google trends and search relevant hashtags on platforms like Instagram and Twitter to get a more accurate picture what your prospects and customers are doing and talking about. Craft your content accordingly.”
Start new social media campaigns.
This tip often appears on our lists of promotional ideas because it’s an absolute must. Utilizing your Facebook, Instagram and Twitter accounts to promote your online store is a no-brainer. However, you have the opportunity to reach an even wider audience than just your friends and followers by using paid social media ads. FlashBox.co contends that Facebook and Google are particularly excellent for boosting sales.
“Using these platforms, you can reach relevant audiences and visitors interested in your brand, which also fits your customer profiles’ demographics,” informs the site, “You can also examine your analytics across all platforms and determine which audiences you want to target, what key locations you want to look at, what age range, and so much more. You can use all this relevant information to refine your campaigns and heavily increase your conversions.”
Do you allow your customers to make online purchases?
Syncing your payment processing with your online shopping cart is now easier than ever with Unity Payments’ e-commerce payment solution! We provide a direct connection to our powerful and reliable processing network, which can help eliminate the costs and complexities of dealing with a third-party gateway provider. To learn more, call us at 1-800-661-3761 or email us at info@unitypayments.ca.
