We’re approximately halfway through our summer. This isn’t a message to get you down. It’s actually a reminder that there is plenty of summertime left! It’s also an incentive for you to step things up so that you can ensure a particularly successful summer season for your business. Remember that, even though the warm and sunny weather brings people outdoors, the majority of consumers continue to enjoy online shopping.
What can you do to incentivize your customers to shop in your online store?
Spark up a partnership.
Is summer generally your slow season? If so, you’re certainly not alone. Perhaps this is the perfect time of year to partner up with another business in order to help both brands grow their online sales. As long as the partner isn’t a direct competitor, it’s wise to offer such mutual deals as free advertising on each other’s websites. It’s the whole “scratch my back and I’ll scratch yours” routine. It’s a win-win for all involved!
Mark Konigsmark of Springbot recommends that business owners partner up with social media influencers to help introduce products to a new audience. “With the rapid growth of social media, influencers can be found in every industry from beauty products to outdoor adventure gear,” he points out, “Do your research and find influencers who are likely engaging with your target market and then reach out to inquire about partnerships.”
Launch an email marketing campaign.
Email remains a very popular way to both communicate with others and market a business. Don’t deny it this summer. Set up email newsletters and be sure to send them out on a weekly basis. Remind your subscribers of your latest sales, newest items and upcoming promotions. Kevin Urrutia of Voy Media recommends that business owners remember the summer holidays in their email marketing campaigns.
“You can take advantage of the summer holidays to attract target clients,” he writes,” To make your emails more engaging, use language related to the holidays and activities of the summer. You can link your emails to the activities people love during the summertime.”
Offer discount codes.
No matter the time of year, you would be hard pressed to find a consumer who isn’t intrigued by the prospect of receiving a discount. Everyone is in the business of saving money and locating worthwhile bargains. Offer discount codes to visitors of your website. Provide them in your email newsletters and on your social media accounts. They will not only inspire an increased number of visits to your site, they will encourage a greater number of purchases as well.
“Another popular e-commerce incentive can be to create an exclusive discount code,” notes Konigsmark, “Many e-commerce companies opt to provide new email subscribers with a promotional discount as a way of saying thank you. Sending free gifts or discounts to email subscribers on their birthday is another useful incentive.”
Do you allow your customers to make online purchases?
Enhance your customers’ checkout experiences with our reliable and secure e-commerce solution! Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. To learn more, call us at 1-800-661-3761 or email us at info@unitypayments.ca.
