Last week, the Unity Payments Blog broke down the definition of m-commerce and discussed why it’s so popular. As BigCommerce.com puts it, mobile commerce “is an advancement of e-commerce, enabling people to buy and sell goods or services from almost anywhere, simply using a mobile phone or tablet device. But mobile commerce is more than just a simple evolution of electronic commerce. It has also served as a trigger for new industries and services or helped existing ones grow.”
The site lists mobile money transfers; electronic ticketing and boarding passes; digital content purchases and delivery; mobile banking; contactless payments and in-app payments; location-based service; and mobile marketing, coupons and loyalty cards as other examples of m-commerce.
How will prioritizing m-commerce lead to sales spikes?
It will grow your customer base.
It should probably go without saying that just about everyone has a smartphone. As a result, all of your customers carry around devices that quickly connect them to the internet. Of course, smartphones allow people to shop online. However, they also provide valuable information about your brand and its products, helping you to grow interest in your store.
“Although mobile commerce already has a large user base, the industry growth shows no sign of stopping,” reports BigCommerce.com, “In 2021, mobile ecommerce sales were expected to account for 6% of all US retail sales. But by 2025, Statista forecasts that m-commerce sales will make up over 10% of all US retail sales, which would be a growth of 7 percent points since 2018.”
It will boost your online sales.
Just in case it wasn’t already made obvious, most online shoppers utilize their mobile devices to make their purchases. Therefore, it’s imperative that your company website is mobile-friendly. Ensuring a seamless mobile experience will add to your brand’s credibility and generate more conversions.
“M-commerce is here for good and if you ignore it, that will only mean fewer sales for your shop,” insists Fernando Gomez on Boardfy.com, “Customers will try to access your website from their mobiles devices and will just leave if it is not adapted correctly, so that will diminish your conversion rate.”
It enables you to process sales through multiple channels.
With a true omnichannel experience in place, your store is given the ability to process sales in a multitude of ways. Of course, you can continue selling your products in-store. You can also sell products directly from your website. But with a better focus on m-commerce, your brand can utilize its social media accounts to push sales as well.
“Omnichannel commerce refers to selling both in-store and online through multiple channels,” informs BigCommerce.com, “On your ecommerce website, Amazon, eBay, Instagram, etc — to create a seamless experience and cohesive brand message across all touchpoints. But more than that, creating an omnichannel experience is about meeting your customers where they are and making it easier for them to buy.”
Does your company prioritize m-commerce?
It certainly can’t if it doesn’t utilize a safe and secure e-commerce solution! Seamlessly integrate Unity Payments’ online payment gateway into your website or mobile application to facilitate secure credit card transactions. To get started, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
