December is here! That means Christmas, Hanukkah and Kwanzaa are just a few weeks away! For so many people, this is a very exciting time of year. The anticipation of the holidays is almost as exciting as the big days themselves. Then again, this time of year is also very stressful for a lot of folks. Consumers are on the hunt to find gifts for their loved ones. However, they also want to save money and have super easy shopping experiences.
As a retailer, it’s important to know that a “great deal” isn’t just one that offers a discounted price. Quickness is of the essence. The majority of holiday shoppers don’t just want to find gifts – they want to get their hands on them quickly! As an online retailer, there is a very simple, yet important way to attract such procrastinators. Offer expedited shipping!
Expedited shipping relieves stress.
Consumers have long loved the ability to make purchases from the comforts of their own homes. Using the internet to buy gifts has become one of the most stress-free experiences there is. But at this particular point on the calendar, there is a big worry that gifts ordered online may not arrive by the holidays. “Will my package get here before Christmas?” is a question on the minds of many consumers.
Your online shoppers need assurances that their purchases will arrive before Christmas Day. Can you give them that assurance? According to Madara Zalcmane of Printful, there’s something in it for you. “Many of your website visitors will be looking for products to be delivered before Christmas Eve, so be very upfront about your shipping cut-off dates,” she insists, “Promote expedited shipping options. Many last-minute shoppers will be willing to pay a little more to get their gifts on time, so make the most of this opportunity.”
Offer local delivery or curbside pickup as well.
In lieu of expedited shipping, you should provide other options that will ensure your online shoppers their purchases in time for Christmas. Curbside pickup, for example, became all the rage during the pandemic. It’s wasn’t just a safety measure. It also served as a guarantee that what was purchased online could be placed in the hands of the purchaser on the same day the purchase was made.
“Local delivery and local or curbside pickup are great ways to satisfy your local shoppers who are looking for last-minute holiday gifts,” affirms Emily Manley of Shopify, “These alternate delivery methods started as a lifeline to help merchants early in the pandemic but have proven to be critical for business owners looking to connect with their nearby customers, increase sales, and provide a great customer experience. It also lets customers support their local businesses while staying safe and saving on shipping costs. A win-win for all involved!”
Is your company website all set up with an online shop?
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