As weird as this may be to realize, individuals born in the year 2000 turn 25 this year. The 1990s are far behind us! If your brand isn’t appealing to members of the younger generation, it might just get left behind with VHS tapes and walkmans. When is the last time you updated your store’s design? A cool, modern store can help to capture the attention of millennials, Gen Z’ers and their even younger counterparts.
What steps can you take to give your retail shop greater appeal to a youthful audience?
Go beyond traditional product displays.
How eye-catching is your store’s aesthetic? Try using unexpected materials or unconventional shelving units. Setting up floating shelves, geometric display tables or repurposed vintage furniture can add personality to your space. As well, install feature walls with textured materials. We’re talking reclaimed wood, exposed brick or even living plant walls. They can all make your store more engaging.
“Use furniture, displays, racks, and other tools to create a clear path for your customers to navigate through your store,” advises Allie Decker of Shopify, “The exact path will vary greatly depending on your store’s size, layout, and planogram. However, you know that most customers will naturally turn right. Your job is to make sure that, as they do, they continue through your store to browse more of your products.”
Add interactive elements.
It should come as no surprise to you that young folks love technology. Why not transform your retail space into an immersive experience? Incorporate interactive screens, virtual fitting rooms or QR codes that provide additional product information. These elements can modernize the shopping journey. You can also use digital signage to promote sales or share your brand’s story.
“Customers entering (a sporting goods store, for example) could be greeted by vibrant digital displays flaunting the latest gear, athlete endorsements, and inspiring fitness stories,” suggests Chidinma Nnamani of Square, “Customers could take advantage of virtual reality fitting rooms where they can see themselves wearing different outfits in various virtual environments, from city streets to scenic landscapes. Trained staff would use high-tech body scanning to help customers find their ideal size and style.”
Incorporate modern lighting.
Lighting plays a crucial role in setting the mood of your store. Isn’t it about time you swap out those harsh fluorescent lights for warmer, ambient lighting? Adjustable LED fixtures are also great choices. You may also wish to install statement lighting pieces. We’re referring to industrial pendant lights or minimalist chandeliers. They both can help to add a modern edge to your shop. Accent lighting can also be used to highlight key products or displays.
“A well-lit retail space welcomes shoppers in and encourages them to stay, upping the odds that they’ll buy something,” says TCP Lighting, “Whether it’s the pendants in your storefront, the warm glow in your showroom or the bespoke ceiling panels that create a cohesive brand message, we have unique lighting ideas to enhance your business with an inviting and alluring atmosphere.”
Are you ready to enhance your store’s shopping experience?
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