For most of us, a computer is more than just a tool for creating documents and browsing the web. As many entrepreneurs know, it can also be a powerful resource for growing a business. Are you using your computer creatively to help you streamline processes? Do you use it to connect with customers? There are many ways to utilize your computer in order to grow your company’s bottom line.
Get social media savvy to grow your brand’s reputation.
Your smartphone isn’t the only tool that gives you access to Facebook, Instagram, LinkedIn and all other social media platforms. That computer of yours gives you a direct line to your target audience. By sitting down to it each day, you can run targeted advertising campaigns, track analytics and engage with customers in real-time. The abovementioned platforms let you create highly targeted ads based on location, demographics, interests and behaviours. Use their features to help you reach the right audience and maximize your marketing budget.
“Who are your customers?” asks Sean Peek on Business.com, “If you don’t know, social platforms like Facebook and Instagram can help you aggregate data and define your target market. This isn’t exactly news to any small business already doing that, but those who think they can skip social media may be missing out on potential leads and an audience interested in investing in its products and services.”
Harness data analytics to maximize your website’s popularity.
Have you made use of Google Analytics? Power up your computer and utilize this software to track your website’s performance. The platform helps you to understand where your traffic is coming from. It also gives you insights into which pages or products are most popular. By identifying trends and customer behaviours, you can tailor your marketing efforts to align with customer interests.
“Google Analytics is used to track website performance and collect visitor insights,” explain Rahul Awati and Wesley Chai of TechTarget, “Small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behaviour analytics, which yield insight that can be the basis to improve marketing campaigns, drive website traffic and better retain visitors.”
Use AI tools to improve customer service.
Artificial intelligence (AI) tools can significantly enhance your customer service experience. Wouldn’t you know it? Many of these tools are computer-based! AI can help provide fast and efficient support, even outside of business hours. Take chatbots, for example. By implementing AI-driven chatbots on your website or social media pages, you can handle customer queries automatically. They answer frequently asked questions, provide product recommendations and even help with order tracking.
“Chatbots not only respond quickly but also anticipate customer needs, deliver useful messages and recommend new products,” informs Jim Holdsworth of IBM, “AI analyzes customer interactions to provide recommendations and suggest next steps. Higher customer satisfaction can increase your customer value.”
Take advantage of a virtual terminal to accept payments.
With Unity Payments’ Virtual Terminals, you can transform your computer into a full-fledged credit card terminal! Send invoices to customers to facilitate secure remote payments. Securely store customer credit card tokens and establish recurring payments. Drive informed business choices with catalog analytics. To learn more, please don’t hesitate to call us at 1-800-661-3761 or email info@unitypayments.ca.
