With 2025 now underway, it’s likely you have some new and exciting plans for your small retail store. Well, at least, you should. Every new year presents a fresh opportunity for you to take things to the next level. The start of a new year is a natural time to reflect, plan and establish resolutions that can make a meaningful difference. What ideas have you come up with to make 2025 your best year in business yet? We can help!
Here are four wise New Year’s resolutions for small business retailers:
1. I will actively encourage more social media engagement.
You can’t escape it. Social media is poised to stick around for a long time. Make no mistake that such platforms as Facebook, Instagram and LinkedIn are widely used to promote small businesses. Don’t let your shop go unnoticed online. Create posts that ask questions to encourage responses from friends and followers. It’s never enough to simply post ads. Your social media accounts should be friendly and fun so that it can generate better activity.
“In 2025, successful social media marketing will require brands to be strategic, adaptable, and authentic, using different platforms and tools to connect meaningfully,” writes Grace Natarelli of Consultus Digital, “A solid strategy begins with knowing where a brand’s target audience is most active. Each platform has a unique style and appeal, so brands must adapt their content accordingly...Aligning content with each platform maximizes engagement and impact.”
2. I will make my customers my top priorities.
Happy customers are repeat customers. Whether online or in-store, the customer experience (CX) should be seamless, friendly and memorable. Make sure that your entire team is on board with the “our customers are number one” mentality. It’s vital to train your staff to provide excellent customer service. Encourage them to personalize their customer interactions. In addition, you may wish to implement a loyalty program to reward returning customers.
According to Renascence Founder & CEO, Aslan Patov, “customers are increasingly seeking relational experiences that go beyond simple transactions. By focusing on CX, businesses can build stronger relationships with customers, fostering loyalty and encouraging repeat business. Understanding the evolving importance of CX in 2025 is crucial for businesses looking to stay competitive and drive growth.”
3. I will invest in my team’s growth.
While prioritizing your customers, it’s important to never neglect your staff members. It should go without saying that your employees are the backbone of your business. A motivated, well-trained team can significantly impact your bottom line. In 2025, make it a point to focus on employee training, well-being and growth opportunities. Offer professional development workshops, create clear career growth paths and foster a positive workplace culture.
On his website, Delvin Peck advocates for employee training by listing some of the top employee training statistics of 2025. “Companies with comprehensive employee training programs have 218% higher income per employee than companies without formalized training,” he informs, “When employees receive the training they need (and want), companies are 17% more productive. 59% of employees think training directly improves their performance.”
4. I will partner with Unity Payments.
Through our Partner Program, we will connect you with a wide range of premium payment processing solutions so you can start earning unlimited, lifetime residual income. They include first-rate payment terminals that enable you to accept any and all credit and debit card payments. To learn all about them, please don’t hesitate to call Unity Payments at 1-800-661-3761 or email us at info@unitypayments.ca.
