Yes, a full week of August is already in the books. But, fear not as there is still plenty of summer left! That means there are many opportunities for you to attend summer events in order to sell your company’s products. The summer is a great time to get outdoors. With so many festivals, concerts, picnics, barbeques and tournaments taking place, your business can be introduced to a large number of potential new customers.
Here are four steps to becoming a sales superstar at summer events:
1. Find the festival that is right for you.
It’s important to do your research before you register as an event vendor. Consider who is most likely to take an interest in what your business has to offer and set up shop at an event where those individuals are likely to be.
“The first step is to find events,” agrees Stephanie Vozza of Square, “Lists of shows can be found online, through city chambers of commerce, market publications, and newspapers. Another way to find opportunities is word-of-mouth. Talk to other local vendors to get their input on shows in your area. This is a great way to identify those that are worth your time and those to avoid.”
2. Promote the event on social media.
There’s nothing like a little promotion to get people to know about your attendance at an upcoming event. Be sure to take to social media to inform all of your friends and followers about your forthcoming festival appearance. It’s a good idea to create some variety in your posts. Plug the event without necessarily mentioning your participation. It will gain favour with event organizers and possibly widen your reach.
“Encourage your current clientele to visit your booth by promoting the event on social media,” advocates Vozza, “Use the festival hashtag, which can inform shoppers who may not know your brand but who are preparing to attend the event. You can generate hype by sharing videos of you preparing for the festival or posts with products that will be available. Then be sure to post pictures before, during, and after the event.”
3. Set up an attractive product display.
Naturally, you want visitors of your booth to be enthralled by your products. Remember that first impressions count for a lot. Set up your products up in a display that showcases their best attributes. For electronics or appliances, for example, it’s good idea to have them plugged in to show them working. As well, it’s wise to allow visitors to touch, hold and sample your products so that they know how to work them themselves.
“Consider the customer experience and create an inviting display for your products,” advises Vozza, “Leverage vertical space with standing wall panels, shelving, and risers that put products at the shoppers’ eye level. Add props and décor to make your booth feel like an experience. If your items are wearable, set up your display and provide a mirror to encourage customers to try them on.”
4. Process sales on your mobile devices.
Do you know that with Unity Payments’ Virtual Terminals, you can turn any mobile device into a credit card terminal? That way, you can seamlessly process credit card and debit card sales at any summer event you attend! To learn more, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
