How popular is your brand with young people? In our last blog, we highlighted the fact the members of the younger generation need to be mentally stimulated in order to consider your brand worthwhile. We suggested that you go beyond traditional product displays, add interactive elements and incorporate modern lighting into your store space. But what else can you do to spruce things up at your place of business?
Here are four more ways to make your store look a whole lot cooler:
1. Create spaces worthy of Instagram posts.
If your store isn’t encouraging its visitors to pull out their smartphones, you have some work to do. By creating social media-friendly spaces in your shop, you can turn your customers into brand ambassadors. Design a visually-striking corner of your store with vibrant murals, neon signs and unique props. Make them worthy backgrounds for selfies. That way, you will encourage customers to snap photos and share their in-store experiences online.
“If you want something splashier, an attractive wall-covering, a piece of artwork, or even a fantastic floral arrangement can all become popular places for ’Grammers to gather,” suggests The UPS Store Canada, “Creative use of tile, with images, logos or slogans spelled out on walls and floors, are often a huge hit among photogs. The more unique and attractive you make your space, the more likely people are to pull out their phones and take a postable pic.”
2. De-clutter your space.
Is your store too busy from a visual perspective? Could it use a little minimalist energy? Cluttered stores can overwhelm customers. Adopting a simpler design, complete with clean lines and open spaces, can make your store feel modern and inviting. Use neutral colour palettes with pops of colour through merchandise or accent décor. This can help you to maintain a sleek yet dynamic look for your store. Remember, that less is more!
Rescue My Space points out that an organized and de-cluttered business environment makes good first impressions. “Isn't it amusing to go to a restaurant that appears to be well-kept and serves delicious food but leaves you wondering if the bathroom is as clean as the kitchen?” ponders their website, “Because every aspect of a company, including your environment, influences how clients and customers see it.”
3. Introduce greenery.
Seek the assistance of Mother Earth and incorporate plants and natural materials into your place of business. They can create a calming and refreshing environment. Hanging plants, potted greenery or even a small indoor garden can make your shop more inviting. As well, natural wood, stone and bamboo elements in furniture and fixtures can soften industrial designs and add warmth.
“Indoor plants are an underestimated tool that can have a profound effect on a retail space’s ability to deliver an exceptional customer experience,” insists Ambius, “Plants tap into humanity’s innate need to be close to nature. Retailers can harness nature’s inherent powers to put customers at ease by decorating their space with lush greenery.”
4. Take advantage of a cutting-edge smart terminal.
Enter the Poynt Newland 910! It combines modern design with functional excellence, offering you everything you need to process payments. This terminal empowers you to accept payments through different methods and dramatically simplifies the entire payment process. The Poynt Newland 910 also ensures that both you and your customers enjoy impeccable views of every transaction.
To learn more, please don’t hesitate to call Unity Payments at 1-800-661-3761. You can also email us at info@unitypayments.ca.
