Happy Valentine’s Day! Of course, today is a special occasion that is celebrated by those in romantic relationships. Here in Ontario, today is also special because it sets off a holiday long weekend. Family Day arrives this Monday! It’s a time for people to relax and spend quality time with their loved ones. This holiday also presents a great opportunity for retailers to attract customers, increase sales and build stronger relationships with local families.
Here are four fantastic Family Day marketing tips for retailers:
1. Host a family-friendly event in your store.
Family Day is all about families, right? Why not create an engaging in-store experience to attract families and encourage them to shop while spending time together? Think of offering kid-friendly activities such as face painting, colouring stations and craft workshops. Perhaps, you can launch a raffle or giveaway. Provide free entries to customers who make purchases. Also, consider setting up a photo booth with themed props for memorable family snapshots.
“Retail events give potential customers a reason to visit your locations,” informs Heather Hamilton of Lightspeed, “They create an incentive for both new shoppers and regulars to stop in if they hadn’t been planning to before...One study found 91% of respondents were more inclined to make a purchase after attending an experiential retail event. Thinking about the long term, loyalty is also impacted - event goers feel more affinity for a brand after a positive experience.”
2. Promote family-oriented products.
Who says people don’t buy gifts to celebrate Family Day? Encourage a new tradition by creating a “Family Day Gift Guide”. It can feature special collections that cater to families. We’re talking about home essentials like blankets, candles and cozy decor. What about entertainment-based items like board games, puzzles and family-friendly movies? Don’t forget about outdoor gear such as skates, sleds and hiking equipment for winter fun.
Driven reminds store owners to “consider offering special deals and discounts for families to celebrate Family Day. This could be anything from a buy one get one free promotion to a percentage off your products or services. This will not only show appreciation for your customers but also encourage them to spend time with their families.”
3. Offer exclusive deals online.
No matter the occasion, many consumers prefer to do their shopping online. Make sure that your online store showcases your business as Family Day-friendly. Highlight fast shipping for online orders. Offer curbside pickup for added convenience. Also, feature digital gift cards for last-minute shoppers. Finally, ensure your online store is mobile-friendly since many customers browse and buy from their phones.
“A mobile-friendly site design provides customers with a seamless experience on your site, encouraging longer visits, lower bounce rates, and higher customer engagement,” says Shopify, “It also improves accessibility; mobile-friendly sites are easier to navigate, read, and interact with on smaller screens.”
4. Utilize a reliable payment solution.
Introducing the Poynt Newland 910! This cutting-edge smart terminal combines modern design with functional excellence. With everything you need to process payments, this terminal empowers you to accept payments through different methods. It dramatically simplifies the entire payment process, ensuring both you and your customers enjoy an impeccable view of every transaction.
For more information, please don’t hesitate to call us at 1-800-661-3761 or email info@unitypayments.ca. Happy Family Day!
