Christmas was two months ago. In the weeks leading up the big day, online stores all over the internet were experiencing higher traffic than at any other point in the year. Have things slowed down for your e-commerce site? If so, your goal should be to drive consistent traffic to your online shop. Regular visits not only boost brand awareness but also increase the chances of conversions.
Here are four creative ways to get consumers to constantly visit your company website:
1. Create compelling and relevant content.
As they say, content is king. When you offer your audience valuable, relevant and engaging content, you establish your website as a trusted resource. It’s wise to regularly publish blog posts that address common questions or challenges your target audience faces. This very blog section of the Unity Payments website proves that we practice what we preach. We post no less than three blogs per week to both attract and retain our site’s visitors.
On Business.com, Jennifer Post points out that blogs humanize your brand. “A blog allows you the space and provides an opportunity to develop a personality for your brand to help, entertain and inspire others and to put relationships before sales,” she writes, “A blog familiarizes people with your business and humanizes your organization and people trust companies they get to know well. Additionally, a blog can shine a spotlight on your customers.”
2. Make it interactive and super easy to navigate.
Can your website’s visitors easily find what they’re looking for when they land on your homepage? A website that’s easy to navigate will keep users coming back. It’s important that your website is user-friendly. It should have an intuitive interface, fast loading times and clear calls to action. Speaking of which, you should invite customers to leave feedback on their purchases. Featuring customer reviews and ratings on your product pages can help build trust.
“Website navigation is the single most important thing to customers, with 94% of people naming easy website navigation as their number one priority,” reports Bethany Spence of Avidly, “The better your navigation, the longer people will stay on your website. When a visitor lands on your website, they'll have a specific need...if your navigation fails to meet this need, the visitor will likely look to somewhere else to fulfil it.”
3. Introduce a loyalty program.
Wouldn’t you be more likely to revisit websites that offer you something in return? A well-designed loyalty or rewards program can create a sense of exclusivity and incentivize repeat visits. If you own a retail business, consider offering a points-based rewards system. Allow customers to earn points with each purchase, review or referral. Customers will return to your site to track their points and redeem rewards.
“Establishing a loyalty program can help you connect and build stronger customer relationships,” says Zendesk, “When you go beyond a purely transactional interaction and offer rewards and incentives, it can help you exceed customer expectations and show them you value their continued business.”
4. Ramp up your online store.
Accept payments on your website with Unity Payments’ reliable and secure e-commerce solution! It will enhance your customers’ checkout experiences. Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. To learn more, please don’t hesitate to call us at 1-800-661-3761 or email info@unitypayments.ca.
