In exactly two weeks time, November will be here! We know it’s hard to believe, but we’re quickly approaching the holiday shopping season. As we noted in our last blog, stores everywhere are about to change from orange and black decorations to those that are green and white. Once Halloween is over, we’ll all be ready to celebrate the holidays. That goes for online stores too.
Here are three ways to spark a spike in online sales this holiday season:
1. Launch holiday email campaigns.
Email marketing is a tried and true source of advertising. Since you want to grow traffic to your online store, it only makes sense to send out material that includes a link to it. Be sure to highlight your most popular products and the discounts you intend on offering this holiday season. Naturally, holiday shoppers will be intrigued by the possible savings they can enjoy.
“Email is one of the most effective digital marketing methods you can leverage, so it’s certainly worth a spot in your holiday e-commerce marketing plan,” says Caroline Cox of the digital marketing agency, HawkSEM, “While Black Friday may get lots of hype, Cyber Monday drives billions of dollars in sales each year. Email marketing that highlights holiday promotions and offerings can be a great way to boost sales. But to stand out in an overflowing inbox, you’ve got to get creative.”
2. Create bundle packages.
Bundles and the holiday season just go hand in hand, don’t they? We all love to see those “bundles” under the tree on Christmas morning, right? Well, by creating another bundle – several of your products sold together as a package – you will be able to move more of your inventory. It will also save your customers some money. The idea is for you to clear your stock by offering greater value for the purchase prices you list.
“Bundling offers is one of the best ways to attract potential customers and boost sales,” insists Shane Barker of MoEngage, “Create a combination of three or more products and offer the whole package at a discount. People always want to get the best value for their money. Therefore, bundled offers work like a charm during the holiday season. Additionally, you can look for opportunities to give freebies with the combos and still make a profit.”
3. Focus on video marketing.
These days, it’s practically impossible to find a more effective way to go viral than to post an original video. Social media users regularly record, upload and share videos. Why not film a video yourself and share it on all your social media platforms? Don’t just go for a blatant commercial, by the way. Consider doing something whimsical with the holiday season in mind. The more you endure the public to your brand, the more likely people will be to support it.
“Video ads on platforms like YouTube, Instagram, and TikTok can produce better results than a text advertisement in some instances,” writes Cox, “Especially when it comes to social media, the younger (and powerful) generation of shoppers today mostly prefers video ads. So it’s no surprise this type of ad can be a better way to engage consumers, especially through user-generated content.”
Are you looking for an e-commerce solution?
You can seamlessly integrate Unity Payments’ online payment gateway into your website or mobile application to facilitate secure credit card transactions. For more information, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca!
