There is no question that, in today’s world, a company’s website has to look top-notch in order to gain traction. It should go without saying that your restaurant’s website needs to cater to modern day needs. So just how important are videos to your restaurant’s website? If you’ve paid any attention at all to the worldwide phenomenon that is social media, you know that posting videos is practically mandatory.
Here are three reasons to add vivid videos to your eatery’s website:
1. They can highlight your wondrous eats.
The only thing more tantalizing than photos of food would be videos of food. Take the opportunity to film your chefs in actions. Use uniquely edited clips to showcase the amazing ways in which your eatery’s food is prepared. Be sure to include slow-motion shots of your delicious eats in their final stages. The point, of course, is to get mouths watering!
“The purpose of food-focused content is—you guessed it—showing off your food!” says Alexa Nizam on Lemonlight.com, “Whether you’re creating a recipe tutorial or just showcasing a mouth-watering dish, your food will be the star of the show. If food-focused content is your goal, you’ll primarily film with top-down or 45-degree camera shots. This perspective helps viewers follow along with the dish without missing any of the action.”
2. They can recap your recent live events.
Use videos to promote your forthcoming events. They’re great ways to inform your audience of the fun that can be had at your restaurant. It’s also wise, of course, to utilize videos to recap the events you have already hosted. That way, you can make clear the types of good times that people can experience at your establishment.
“Recap videos help marketers capture the essence of an event,” explains Holly Stanley of Vimeo, “Participants can relive the experience while those unable to attend may feel motivated to sign up next time. Event recap videos also help your event production budget go further, so your event continues to entertain, educate, and delight after the final curtain call.”
3. They can showcase your team members to the world.
It’s extremely beneficial to proudly expose your customer-centric approach to business. People don’t just want good food when they visit your restaurant. They want to enjoy good times. When you showcase the wonderful members of your staff in your videos, you will endear customers to want to meet them. A warm and friendly environment is highly attractive to those who wish to go out to eat.
“People want to interact with other people, not some faceless corporate entity,” Kevin Fouche of Australia’s Pixel Fish, “You can leverage this through photos on your website: although it may just be an image, seeing another person’s face and knowing that they work there makes visitors feel a more human connection to the company. They may feel more comfortable reaching out when they think they know who will be answering their call.”
Videos aren’t the only necessary element of a restaurant’s website.
Can your customers order food directly from your site? You can accept payments on your website with the help of Unity Payments! Enhance your customers’ checkout experiences with our reliable and secure e-commerce solution. Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. To learn more, call us at 1-800-661-3761 or email us at info@unitypayments.ca.
