With 2025 more than two weeks old now, we’ve all had plenty of time to recover from the holiday shopping rush. Have things gotten a little less busy at your place of business? In our last blog, we noted that your online store’s sales numbers may have dipped. However, there are many ways to help them grow again. We listed collaborating with influencers, doling out discounts and establishing a new referral program as effective ways to boost online sales.
Here are three more methods of spiking your e-commerce success in 2025:
1. Become more social media savvy.
Here’s a non-newsflash for you: social media is one of the most effective tools for promoting your online store. As you surely know, platforms like Instagram, TikTok, Facebook and Pinterest allow you to showcase your products visually. In today’s world, it’s practically mandatory for a business to engage with its audience directly. A top way to do so is to post reels and stories. Short videos can showcase your products in action. Use them to provide behind-the-scenes glimpses or demonstrate how your products solve common problems.
“When promoting your products or services, try your best to create content that doesn’t feel like a hard or cold sell,” advises the Canadian Federation of Independent Business (CFIB), “Educational posts, lighthearted or humorous memes, team member spotlights, customer shoutouts, and even holiday posts can help you suggestively or softly sell your products or services while communicating value and authenticity to your followers.”
2. Develop new email marketing campaigns.
Email marketing remains one of the most effective ways to connect with your audience. Hit up your list of subscribers with creative emails that contain links to your online store. Be sure to make them unique. It’s important to address recipients by name and include recommendations based on their past purchases. As well, be sure to remind customers about items left in their shopping carts.
“Email marketing is a sure way to reach existing or potential customers because people constantly check their email on multiple devices,” assures the Business Development Bank of Canada (BDC), “That makes it easy to get your message in front of your target audience regularly and stay top of mind.”
3. Connect with your local community.
Even if your store is online, connecting with your local community can drive sales. Sponsor local community initiatives to meet with local consumers and boost your brand’s visibility. You may also wish to partner with local businesses. When you collaborate with complementary brands, you create excellent opportunities for cross-promotions. Consider offering local pickup as well. Provide an option for customers in your area to save on shipping costs by picking up orders.
“One effective strategy to increase visibility and engage directly in your community is to sponsor a local sports team,” suggests The UPS Store, “By doing so, you can gain exposure to a large audience, at least as big as an arena or a full set of bleachers! As spectators focus on the game, they may also notice your logo displayed on the players’ uniforms or on a prominent banner. This increased visibility can help generate interest and demonstrate your willingness to support others in your community.”
Are you ready to spike your e-commerce success?
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