Don’t look now, but September starts next week! For retailers everywhere, that means one thing. The back to school shopping season is in full force. Naturally, you want to ensure that your store continues to grow its foot traffic from parents and their school-bound kids. However, it’s also important to pay close attention to your company website. Is your online store increasing its traffic as well?
Here are three last minute marketing tips to grow your online back to school sales:
1. Create a back to school product page.
You may be thinking “but I don’t sell school supplies”. That doesn’t mean you can’t get in on the whole “back to school” shopping season fun! By creating a back to school product page, you help for your website to be found in “back to school” Google searches. You also encourage visitors of your site to check out the specific items you would like to sell. No matter what you have to offer, a special discount is always a great way to entice sales.
“During your back-to-school promotional period, direct your customers to the products they’re looking for by creating a seasonal web page,” advises Springbot, “Devise email marketing campaigns to promote the sale and include a link directly to this page to guide your customers.”
2. Launch a back to school contest.
Who doesn’t love the chance of winning a prize? Online contests have long been known to grow web traffic and increase engagement. Utilize your social media accounts to promote your contest. In fact, you may even want to take to social media in order to host your giveaway. Consider running a “First Day of School” contest on Instagram that asks followers to post photos from a previous first day of school. Select a winner for a grand prize!
“Back-to-school sweepstakes and giveaways are fun ways to promote your business,” writes Margie Zable Fisher of ShipStation, “These can be effective even if you don’t sell school supplies or apparel.”
3. Ramp up your email marketing efforts.
Email marketing is a major way to grow your online support for many reasons. Firstly, it’s an online method of advertising itself. When sending out emails to your subscribers, it’s always wise to include links to your online store. That way, you can encourage greater traffic to the shop. Naturally, your forthcoming emails should highlight the wonderful back to school savings your online shop offers.
Secondly, emails are direct forms of communication. Unlike television commercials, for example, email marketing makes connections with a specific and intended audience. Speak to directly to your clients – the personal touch works! “Email marketing is an extremely effective way to spread the word about promotions,” insists Springbot.
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Which company isn’t? Unity Payments can help you take advantage of this ever-growing trend. We’ve made selling online easier than ever! Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. To learn all about our reliable e-commerce solution, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca today!
