Touch Screen Kiosks

Why So Many Customers Prefer Using Touch Screen Kiosks

In the wake of the pandemic, we’ve all gotten used to receiving products and services without interacting with other humans. The need for us all to practice social distancing continues. With restrictions lifting, we are seeing more in-person shopping taking place. However, cautions are still being taken. This is what makes touch screen kiosks such important parts of any business.

Do you use a touch screen kiosk at your place of business? Believe it or not, the modern consumer is coming to expect them wherever they go. Yes, touch screens provide safe ways to interact with a brand. But they also offer customers a number of other benefits.

They improve accessibility to your brand.

Have you ever been in a store only to find yourself looking for a customer service representative for several minutes on end? Annoying, isn’t it? By installing a touch screen kiosk at your place of business, you eliminate the possibility of annoying customers who are looking for a little help. Kiosks enable visitors of your store to immediately locate items, learn about special offers and have their various questions answered.

U.K.’s Armagard points out that touch screen technology also improves accessibility for people with disabilities. “People with impaired eyesight can zoom into digital signage, increasing the size of text and images, and they also benefit from voice technologies that read text out loud,” their website points out.

They grow customer engagement.

Some people just don’t like interacting with other people. It’s not necessarily that they’re not friendly. It’s just that, with the pandemic continuing to be a burden, many consumers feel more comfortable receiving help from non-human sources. In many cases, touch screen kiosks encourage shoppers to interact even more with the stores they visit. Instead of rattling off the usual “no thanks” to customer service reps who offer help, customers are more inclined to seek the help of touch screen kiosks.

“Retailers are using their digital signage screens to grow customer engagement,” informs DigitalSignBuilder.com, “By providing on-demand information to customers retail stores are dramatically improving customers shopping experiences. The use of interactive self-service kiosks is already becoming popular in retail stores. They meet the customers demand for interactive features and create freedom when deciding to make a purchase.”

They speed up the customer experience.

Have you ever been in a rush while shopping? Who hasn’t? Not every consumer is in love with the prospect of going to the store to make purchases. To many, it’s a task they hope will take up as little of their days as possible. For hurry-in-hurry-out shoppers, touch screen kiosks are dreams come true. They don’t need to spend time having conversations with anyone. Instead, they simply touch the right buttons in order to get what they need and they’re on their way!

“Customers care about price, quality and service, but they also value their time,” notes Armagard, “Touch screens help you provide a faster, more-convenient customer experience: QSR touch screens speed up ordering in fast food restaurants and drive-thrus. Self-service wayfinding kiosks help visitors get where they’re going faster.”

Learn all about the high-quality touch screen kiosks offered by Unity Payments today! Please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.

Author

Dan Faraldo

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