In our last blog, we listed a few important ways to bring business to your restaurant after Blue Monday. After all, people aren’t bound to be blue for long. Valentine’s Day is on the way! February 14th provides a great opportunity for restaurants to generate business and create a special experience for couples. There are several ways restaurant owners can take advantage of this special occasion in order to attract customers and boost their bottom lines.
Introduce a special Valentine’s Day menu.
Create a special menu for Valentine’s Day that includes unique and romantic dishes. Make sure to highlight the ingredients and preparation methods to make the menu sound irresistible. Offer a special deal for couples on Valentine’s Day, such as a set menu or a discount on a bottle of wine. This can be a great way to entice customers to come to your restaurant.
“Don’t be afraid to have fun with Valentine’s Day by offering holiday-specific specials like pink alcoholic beverages or heart-shaped desserts,” encourages Megan Prevost of Modern Restaurant Management, “Offering specials that are unique to Valentine’s Day is a great way to encourage returning customers. By advertising a menu with new drinks, appetizers, or entree options, past customers may be intrigued and come back to try something new.”
Create a romantic atmosphere.
Create a romantic atmosphere in your restaurant by decorating with candles, flowers, and soft lighting. This can help set the mood and make couples feel special. Partner with a florist or a local hotel to offer special packages for couples. For example, you could offer a dinner and a room package. This can be a great way to attract customers and create a sense of exclusivity.
Host a special event.
Host a special event such as a wine tasting or a cooking class. This can be a great way to attract customers and create a unique experience for them. Use social media platforms like Facebook, Instagram, and Twitter to promote your restaurant’s event and its Valentine’s Day specials. Share pictures of your special menu and decorations to create excitement.
“When you throw a party, people often come in groups, introducing your restaurant to their friends or family,” notes Prevost, “People also may spend more money than they usually would, especially if you have fun Valentine’s Day-themed specials for them to try.”
Send out a Valentine’s Day email campaign.
Send out a Valentine’s Day-themed email campaign to your customers, highlighting your special menu and promotions. Make sure to include eye-catching images and clear calls to action to encourage customers to make a reservation.
Offer a takeout or delivery option.
Offer a takeout or delivery option for Valentine’s Day for couples who prefer to stay in. This can be a great way to increase revenue and attract customers who may not have considered dining out. Be sure to let your customers order their meals online as well.
Unity Payments can quickly set you up with your own online ordering system for your restaurant. It includes the creation of a website (if you don’t already have one) and an app! To get started, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
