The Magic Of Online Ordering: Why Your Restaurant Should Offer It

In today’s digital world, more and more customers are turning to online ordering for convenience and speed. If you’re a restaurant owner, you may be wondering if offering online ordering is worth the effort. The answer is a resounding yes!

Why should your restaurant consider offering online ordering to your customers?

Greater convenience.

Online ordering offers your customers the convenience of placing their orders from the comfort of their own homes or on the go. This means they can spend less time waiting in line or on the phone and more time enjoying their meal.

Increased efficiency.

Online ordering allows your customers to place their orders quickly and accurately, reducing the chance of errors and speeding up the ordering process. This can help to improve the overall efficiency of your restaurant and reduce the wait time for customers. In addition, an online ordering system enables customers to view the statuses of their orders in real time.

Larger reach.

By offering online ordering, you give your restaurant a larger reach. It allows you to attract new customers who may not have heard of your restaurant before. It also provides a platform to showcase your menu and promotions, further increasing your restaurant’s exposure.

Boosted sales.

Studies have shown that restaurants that offer online ordering experience an increase in sales compared to those that don’t. This is because online ordering makes it easier for customers to order and pay for their meals, leading to increased customer satisfaction and loyalty.

Better customer experiences.

An online ordering system can improve the overall customer experience by making it easier for customers to order their favourite dishes and customize their orders to their preferences. It also eliminates the need for customers to wait in line or on the phone, improving the overall dining experience.

“Online food ordering allows customers to place an order at virtually any time, from anywhere, saving the time and resources typically spent on travelling to pick up a meal,” explains Heidi Orpilla of Star Micronics, “Other seamless advantages of online food ordering for customers is the ability to easily reorder custom and favourite orders, the elimination of potentially waiting in a long line at the restaurant, and improved order accuracy.”

Data collection.

Online ordering allows you to collect valuable data on your customers and their ordering habits. This can be used to improve your menu, promotions and customer experiences.

Reduced labour costs.

By automating the ordering process, online ordering can reduce the need for additional staff, freeing up your employees to focus on other tasks. This can help you save on labour costs and improve overall efficiency.

Enhanced security.

Online ordering provides a secure platform for customers to place their orders, reducing the chance of theft or fraud. This can help protect both your customers and your restaurant.

Offering online ordering to your customers is a smart decision that can provide numerous benefits for your restaurant. From increased convenience and efficiency to increased sales and improved customer experience, online ordering has the potential to transform the way you do business. So why not give it a try and see the magic for yourself?

Unity Payments’ online ordering platform allows restaurant owners to take orders directly from their own website, reducing the restaurant’s dependency on commission-based third-party apps, and increasing revenue through their own brand. Please don’t hesitate to call us at 1-800-661-3761 or email us at to learn more.