As 2022 rolls into its second month, restaurant owners all over Canada are continuing to find ways to grow their sales. Hampered by the pandemic, the restaurant industry is still reeling from restrictions and lockdowns. February, however, brings about an entirely new reason for people to want to support their local restaurants. Valentine’s Day is on the way!
Whether your eatery offers dine-in or is limited to takeout and delivery, there are many ways you can help people fall in love with it.
Film a fun and engaging video to promote your eatery.
In today’s social media-obsessed world, it’s always wise to share videos online. They often generate numerous views, comments and shares on such platforms as Facebook and especially Instagram. Film a fun video with members of your staff to promote your Valentine’s Day specials. Showcase both the sumptuous meals themselves and the welcoming atmosphere of your restaurant. It will help to lure visitors all throughout the month.
“Facebook videos are the best, make an engaging video or host a live video on this day to grab the attention of the audience,” encourages Bingage.com. The website advocates for high-quality content that nourishes relationships with your target customers.
Ensure that your meal deliveries are stellar.
Making sure that your takeout and delivery items are provided in tip-top shape is integral to the reputation of your restaurant. No diner will accept anything less than perfectly cooked and packaged meals. As Stephanie Schalow on SevenRooms.com stresses, it’s imperative that your meals get to your customers in excellent condition.
“If you’re only doing delivery and pick up this year, make sure that your menu items don’t just look festive, but also travel well,” she insists, “There’s nothing worse than a disappointed customer on the most romantic night of the year. If a diner has a great experience with delivery or pickup, they’re more likely to convert into an on-premise guest, or into a repeat orderer.”
Communicate the cleanliness of your restaurant.
Needless to say, many people are still very much concerned about health and safety. With the ongoing pandemic making the idea of going out to eat a troublesome decision, it’s important to give consumers peace of mind. Take to both your email list and social media accounts to showcase just how clean you keep your restaurant. It will go a long way in making people feel comfortable visiting it.
“Do your customers know enough about your cleaning processes to trust your kitchen, staff, and lobby?” asks Bingage.com, “Find a good way to communicate the steps you’re taking. It is important to explain the social distancing and cleaning steps you take will go a long way toward encouraging consumers. You can also include the announcement on your website and app.”
Do you allow your customers to order food directly from your restaurant’s website?
Unity Payments can quickly set you up with your own online ordering system for your restaurant. It includes the creation of a website (if you don’t already have one) and an app! To get started, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
