The Art Of Enticing Your Customers With New Menu Options

As a restaurant owner, one of the most important things you can do is to keep your menu fresh and exciting. This not only keeps your regular customers coming back, it also attracts new customers who are looking for something different. Introducing new menu options is a great way to do this. There are a few different types of options you can add to entice customers to visit your restaurant.

Introduce a new type of cuisine to your menu.

If your restaurant specializes in Italian food, for example, you could add a few dishes from a different country such as Mexican or Thai. This not only gives customers something new to try, but it also showcases your culinary skills and versatility.

Add more vegetarian or vegan options to your menu.

With more and more people choosing to eat plant-based diets, offering a wider variety of vegetarian and vegan options can attract a whole new group of customers. These options could include meatless versions of popular dishes or completely new, unique options.

“When you offer vegan menu options, you might now cater to specific diet restrictions you didn’t address before, which may increase and broaden your consumer base,” says the Auguste Escoffier School of Culinary Arts, “For example, completely meat-free menu items will likely appeal to ethical eaters. Dairy-free dishes may entice lactose-free guests. Even those who follow religious dietary requirements, such as Seventh-day Adventists, could stroll into your restaurant and opt for vegan items that might tick the boxes.”

Offer new menu items that are made with locally sourced ingredients.

This not only supports local farmers and producers, it also gives customers a chance to try fresh, seasonal ingredients that they may not have had before. This can be a great way to show your commitment to sustainability and to your community.

Add a few new items to your drink menu.

This could include new cocktails, mocktails or even a new type of beer or wine. This can be a great way to entice customers who are looking for something new to drink and it can also be a way to showcase your bartending skills.

Throw a few new specials on your menu.

This could be a daily special, a weekly special, or a special that only runs for a limited time. This gives customers a sense of exclusivity. It also gives them a sense of urgency to come and try something new before they are gone.

There are so many ways to entice customers to visit your restaurant by introducing new menu options. Whether it’s adding a new type of cuisine, more vegetarian options, locally sourced ingredients, new drinks or limited time specials, introducing new items to your menu can keep your regular customers coming back and attract new customers.

It’s also important to keep in mind that menu options should be seasonal and based on customer preferences and feedback. This can help to ensure that your menu stays fresh and relevant.

Is your restaurant’s menu online?

Contact Unity Payments and quickly set up your own online ordering system for your restaurant! To get started, please don’t hesitate to call us at 1-800-661-3761 or email us at