E-commerce

The Art Of Driving Traffic To Your Company Website

Over the past year, the pandemic has made it so that e-commerce is more important than ever. The convenience of making purchases online is undeniable. But the necessity that is social distancing has forced many brick and mortar stores to close their doors and/or limit the visitors they welcome. As a result, online shopping has skyrocketed. That doesn’t mean, however, that your online sales have boomed.

What can you do to drive more traffic to your company website?

Create video tutorials.

Have videos ever been more popular than they are now? These days, people can film and upload videos within seconds. Social media have made it so that even the simplest and silliest of videos go viral. Give a video tutorial a shot! By visually demonstrating the benefits of your using your products, you will encourage many more visitors of your site to give your products a try. Take advantage of YouTube by creating a channel, if you haven’t already, and get uploading!

“YouTube is a great resource for driving free organic traffic to your website,” assures R.L. Adams on Forbes.com, “Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.”

Request customer testimonials.

There is nothing like word of mouth promotion. When customers post reviews of the companies they do business with, other consumers take them seriously. Who better than an actual customer to tell you how great (or not so great) it is to work with a company? Reach out to your happy customers and kindly request that they send you written testimonials you can add to your company website. It will help to generate many more clicks of the “buy now” button.

“Existing customers are your best source of traffic because they are already spending money on your store,” writes Charlene Boutin on GetSiteControl.com, “So it makes sense to spend some of your resources on driving them back on your site. For instance, you can ask for referrals in exchange for promotions or coupons. Additionally, you can invite your visitors to join your newsletter and build an email list.”

Compose cool content.

Content marketing is a vital part of growing your online presence. This tip is easily in the “practice what you preach” category. We post a new blog every other day of the week! We know that, by doing so, our website ranks higher in Google searches. By posting a new blog to your site on a regular basis, you will give people more reasons to visit your site. This can only lead to more interest in your brand.

“Content is king,” insists Adams, “As long as you create insatiable content on your site or blog, you’ll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.”

Is your company in need of a safe and secure e-commerce solution? Unity Payments can help you take advantage of this ever-growing trend. We’ve made selling online easier than ever! Please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca to learn more.

Author

Dan Faraldo