Here we are in the year 2022. It’s a year marked by the fact we have approximately two years of experience living in a pandemic. As a result, business owners have become savvy in ways they haven’t before. How do we send our employees home and work just as effectively as if they were in […]
We’re now more than a week into December which puts us about two and a half weeks out from Christmas Day! The next couple of weeks are bound to be the busiest for retail stores all over Canada. It’s important for their owners to not simply sit back and assume sales will be plentiful. It’s […]
Although it’s only the second week of November, the holiday spirit is definitely in the air. Needless to remind you, the holiday season is fast approaching. As a restaurant owner, that means it’s time to spruce up the decor of your eatery and all the marketing materials that promote it. Investing in some holiday-themed advertising […]
We’re only three days away from Halloween! And that means we’re only four days away from the unofficial beginning of the holiday shopping season. In our last blog, we offered up some great ways for retailers to set up their e-commerce stores for success. Our suggestions included launching an advertising campaign right away, updating your […]
This is a very exciting time of year. Halloween comes this weekend! But that’s not actually what we’re talking about. The day after Halloween is the unofficial start of the holiday shopping season. All of the black and orange decor will soon be exchanged for green and red. And retailers everywhere will be preparing for […]
We know that we’re only a week into October. However, it’s not too early to begin preparing your store for the upcoming holiday season. Yes, we’re all in Thanksgiving and Halloween mode at the moment. But, in less than a month’s time, the holiday season will practically be here! Make no mistake about it. There […]
Halloween comes at the end of the month! In our last blog, we highlighted the fact that the spooky celebration is one that should be utilized by marketers everywhere. No matter your business, it’s wise to incorporate Halloween into your advertising campaigns all month long. Arguably, this is especially true for e-commerce retailers. How can […]
With October now underway, there is a lot of chatter going on about Halloween. The annual spook-fest, that is celebrated every 31st of October, is always an exciting time. No matter your type of business, it’s wise to utilize the haunted holiday-that’s-not-a-holiday to advertise all that you have to offer. Boosting sales, during the month […]
In our last blog, we listed some ways that merchants could grow their back to school sales in their online stores. On our list was ramping up email marketing efforts, create back to school product pages and launching back to school contests. As you’re surely aware, we only scratched the surface. There are many other […]
Don’t look now, but it is mid-August. For parents everywhere, that means one thing. The back to school shopping season is officially underway! Naturally, you want to prepare your store for an increase in foot traffic from parents and their school-bound kids. However, you will also want to pay close attention to your company website. […]