The COVID-19 pandemic forced businesses to adapt quickly to the new normal. One of the most significant changes was the shift towards contactless payments. With the need for social distancing and minimizing physical contact, businesses that offered contactless payment options were able to survive the pandemic better than those that didn’t.
Contactless payments provided a safer and more hygienic payment option for customers.
With cash and card transactions requiring physical contact, customers were hesitant to use these payment methods during the pandemic. Contactless payments, on the other hand, allowed customers to pay for their purchases without touching a shared surface or handling cash. This gave customers peace of mind and increased their confidence in visiting businesses that offered contactless payments.
Contactless payments helped businesses minimize contact between their staff and customers.
This was especially important in industries such as hospitality, where staff come into close contact with customers regularly. By offering contactless payment options, businesses were able to reduce the need for staff to handle cash and cards, thus minimizing the risk of transmission. This also gave staff members peace of mind, knowing that they were being protected as much as possible from the virus.
Contactless payments allowed businesses to operate with reduced staffing levels.
The pandemic forced many businesses to shut down temporarily or reduce their capacity. Those that were able to remain open had to find ways to operate with reduced staffing levels. Contactless payments allowed businesses to process transactions quickly and efficiently, without the need for staff to handle cash or card payments.
This meant that businesses could operate with fewer staff members, reducing their overheads and allowing them to stay open during the pandemic.
Contactless payments helped businesses reduce the time customers spent in their premises.
COVID-19 created a need for social distancing and reducing the time spent in enclosed spaces. Contactless payments allowed customers to pay quickly and efficiently, without having to spend additional time handling cash or cards. This helped businesses reduce the time customers spent in their premises. It, therefore, reduced the risk of transmission and complied with local guidelines.
Contactless payments allowed businesses to keep up with changing customer preferences.
Even before the pandemic, customers were increasingly turning towards contactless payment options. The pandemic simply accelerated this trend, as customers became more hesitant to use cash or handle cards. By offering contactless payment options, businesses were able to cater to changing customer preferences, thereby increasing their appeal and competitiveness.
Businesses that were slow to adopt contactless payments may have struggled to attract customers during the pandemic and may continue to do so in the post-pandemic world.
Do you accept credit cards at your place of business?
At Unity Payments, we proudly offer Canadian merchants a variety of high-quality POS terminals to choose from. You can easily and securely accept contactless credit card and debit card payments with the Poynt Smart Terminal, the Newland 910, the Ingenico Desk 5000 or the Ingenico Move 5000. To learn all about your options, please don’t hesitate to call us at 1-800-661-3761. You may also email us at email@example.com.