There is still plenty of holiday shopping to be done in the weeks to come! Don’t forget that even after Christmas has come and gone, shoppers will be looking to score big bargains for gifts. Online shopping is all the rage for many a Canadian consumer. Most people don’t need the holiday season to surf the internet for coveted items. As a retailer, it’s important to take the necessary steps to enjoying strong online sales well into the future.
Here are four:
1. Create a seamless mobile experience.
We will never tire of highlighting the importance of having a mobile-friendly site. How often do you use your mobile devices for surfing the internet? You’ve surely lost count some time ago. Most everyone is doing it. If your online shop isn’t easy to access on a smartphone or tablet, it will turn online shoppers away. Be sure to optimize your online shop for a seamless shopping experience.
“Mobile sales in Canada generated $19 billion in income in 2020 and this number is expected to reach $32 billion in 2023,” reports Dushant Dayal on eShipper.com. As a business owner, it’s crucial to understand the importance of mobile optimization and how it can impact your bottom line. A seamless mobile shopping experience can make all the difference between a happy customer who will return and a frustrated one who takes their business elsewhere.”
2. Respond to everyone on social media.
Don’t take your social media accounts lightly. In many cases, they will represent the first and only sources of communication that members of your target audience choose to use. Many consumers head to Facebook, X (formerly Twitter) or Instagram to ask questions of the businesses they are interested in.
Be sure to respond to both queries in your comment section and in your inbox. The public responses are the best ones. They don’t just help one customer but showcase to all of your friends and followers your company’s penchant for providing top-notch customer service.
“If you really want to have some fun, respond to even the most ridiculous of mentions with your own special brand of humour,” suggests Erin Rodrigue on HubSpot.com, “Your customers will love you — and maybe check out your products.”
3. Use audio and video marketing techniques.
In today’s world, visual stimuli play a large role in successful marketing efforts. Social media platforms like Instagram have made photos and videos huge deals. Therefore, it’s important to utilize audio and video to promote your brand. Create short videos demonstrating the benefits of your products. Make them both funny and informational to promote sharing of your videos. The more eyes that see them, the more customers you will entice to visit your online store.
4. Enhance your customers’ checkout experiences.
With Unity Payments’ online payment gateway, you can make it super easy for your customers to shop online with your company. Our reliable and secure payment solution will allow your website or mobile application to facilitate secure credit card transactions with ease. Please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca to learn more!
