Making Your Online Store The Ultimate Destination For Mother’s Day Shopping

Mother’s Day is fast approaching! With many people still hesitant to shop in-person, online shopping has become more popular than ever. As an e-retailer, this is a great opportunity to turn your online store into the ultimate destination for Mother’s Day shopping. How can you make your online store the go-to destination for Mother’s Day gift shopping?

Showcase a wide variety of products.

Having an array of offerings is essential for making your online store a popular Mother’s Day shopping destination. Create a special Mother’s Day gift guide that showcases a variety of products, including jewellery, clothing, accessories, beauty products and home goods. This will make it easier for customers to find the perfect gifts for their moms, no matter what their interests or preferences may be.

Offer exclusive deals and promotions.

Consider offering free shipping, discounts on select items or gifts with purchase promotions. You can also create bundles or gift sets that offer a variety of products at a discounted price. These exclusive deals and promotions will not only attract new customers, but they will also encourage existing customers to return to your store.

“Everyone loves coupons,” insists Alaa Hassan of eCommerce Training Academy, “Create one exclusively for Mother’s Day. A coupon can offer a discount on select items or store wide discounts during your Mother’s Day promotions.”

Enable the personalization of gifts.

Can you enable customized options that allow customers to add their mom’s name, initials or a special message to their gifts? This personal touch will not only make the gift more meaningful, it will also create memorable shopping experiences that customers will want to repeat.

Offer a seamless and convenient shopping experience.

Make sure that your website is user-friendly and easy to navigate. Offer multiple payment options and ensure that your checkout process is streamlined and efficient. You can also offer gift wrapping and personalized messaging options that allow customers to send their gifts directly to their moms.

Create engaging content.

Compose blog posts, social media content and email newsletters that showcase your Mother’s Day gift guide, exclusive deals and promotions. You can also create gift guides that cater to specific interests or preferences, such as “Gifts for the Trendy Mom” or “Gifts for the Home Chef.” By creating engaging content, you can not only attract new customers but also build a loyal following.

“Selfies are easy to share and people love doing so,” Hassan reminds us, “Leverage your social media network to launch a Mother’s Day giveaway by having your followers share and tag a picture of themselves with mom.  This type of campaign can help raise brand awareness as well as promote your Mother’s Day gift shop or gift guide.”

Provide excellent customer service.

Make sure that your customer service team is trained to provide timely and helpful assistance to customers. Offer multiple channels for customer support, including email, phone and live chat. Consider offering a satisfaction guarantee. You can also offer a no-hassle return policy to ensure that customers feel confident and satisfied with their purchases.

Do you allow your customers to make online purchases?

Take advantage of Unity Payments’ e-commerce payment solutions! We provide a direct connection to our powerful and reliable processing network. It can help eliminate the costs and complexities of dealing with a third-party gateway provider. To learn more, call us at 1-800-661-3761 or email us at info@unitypayments.ca.