Making Your Eatery A Go-To Destination On St. Patrick’s Day

St. Patrick’s Day is just around the corner! On Thursday, March 17th, restaurant owners have a golden opportunity to attract more customers and increase revenue. With the special day’s focus on food, drink and celebration, restaurant owners can capitalize on the festive spirit and offer unique experiences to their customers. How can you make your eatery a go-to destination on St. Patrick’s Day?

Offer a themed menu.

A St. Patrick’s Day- themed menu can include traditional Irish dishes such as corned beef and cabbage, Irish stew and shepherd’s pie. As well, incorporating green-coloured dishes and drinks can create a festive atmosphere and add to the holiday’s celebratory nature. By offering a themed menu, restaurant owners can attract customers who are looking for a unique dining experience and a taste of Irish cuisine.

Host a live event.

St. Patrick’s Day is a special occasion that encourages celebration. Your restaurant’s special event can include live music, Irish dancers and a trivia night. Also, offering special promotions and deals during these events can incentivize customers to try new dishes and drinks. By hosting special events, restaurant owners can create a unique and memorable experience for their customers, leading to increased loyalty and repeat business.

Promote your drink specials.

Drinking is a significant part of St. Patrick’s Day. Restaurant owners can offer traditional Irish drinks such as Guinness, Irish whiskey and Irish coffee. As well, offering green-coloured drinks such as green beer and shamrock shakes can create a festive atmosphere and attract customers who are looking for a fun night out. By offering drink specials, restaurant owners can attract new customers who are looking for a unique St. Patrick’s Day experience.

Decorate your restaurant.

Creating a festive atmosphere is key to attracting customers during St. Patrick’s Day. Restaurant owners can decorate their establishments with green and gold decor, shamrocks and other Irish-themed items. Also, offering St. Patrick’s Day party favours such as hats, beads and pins can create a fun and interactive experience for customers. Creating a festive atmosphere will give guests of your restaurant a unique and celebratory experience.

Partner with local businesses.

Collaborating with local businesses such as breweries, bakeries and florists can create a unique and community-oriented St. Patrick’s Day experience. This can include offering beer and food pairings, creating St. Patrick’s Day-themed desserts, or incorporating floral arrangements into the restaurant’s decor.

By utilizing these strategies, restaurant owners can take advantage of the festive spirit of St. Patrick’s Day and attract new customers while increasing revenue. With themed menus, special events, drink specials, social media, festive decor and local partnerships, restaurant owners can get lucky and have a successful St. Patrick’s Day celebration.

Do you allow your customers to order food directly from your restaurant’s website?

Unity Payments can quickly set you up with your own online ordering system for your restaurant. It includes the creation of a website (if you don’t already have one) and an app! To get started, please don’t hesitate to call us at 1-800-661-3761 or email us at