With a touch screen kiosk present at your place of business, you can enjoy a number of benefits. This awesome technological advancement enables your customers to receive customer service without having to worry about coming into contact with other humans. Naturally, this is incredibly important during the pandemic. But what are some ways you can take full advantage of a touch screen kiosk?
Market your products to boost sales.
Your touch screen kiosk can be programmed to service your customers in a myriad of ways. Giving visitors of your store pertinent information about how to locate and purchase your products is among the most important. However, a touch screen kiosk can be very useful even when it’s not being used by a customer. Screens can display product information and effectively serve as eye-catching advertising sources.
“Kiosks may be designed to market products alongside the primary functions, thus making them a highly effective weapon in the advertising arsenal,” explains Cassandra Cole of Bora Tourisme, “Touch screens additionally stimulate customer’s curiosity which means they are going to approach the display screen just to find out just what it does – brushing this with marketing exposure and it is a sure-fire way to boost sales.”
Ensure it has all the answers to improve customer service.
What aspect of a business is most important to customers? The vast majority of consumers place positive customer experiences over high-quality products and services. As long as your touch screen kiosk is user-friendly and highly informative, it can help your brand secure a stronger reputation. Providing excellent customer service is practically mandatory in order to be a leader in your industry. A touch screen kiosk can certainly help in that regard.
“Kiosks do not demonstrate preference, bias or any other traits that could compromise the overall customer service experience,” points out the U.K.’s Cammax Ltd., “Additionally, owing to the sophisticated features they employ, kiosks can provide numerous functions in one place making shopping a smoother experience that will only encourage customers to return.”
Avoid training employees to save costs.
With a touch screen kiosk, you offer your customers a customer service provider that works 24/7. Not only do you not need to pay this “employee” a salary, but you don’t have to train it either. As a result, you can avoid implementing costly training programs for new products and services. Instead, your employees can manage other important tasks while your touch screen kiosk can answer customer inquiries.
“A kiosk does not need time off and they also do not need costly training or even have extreme wage demands,” affirms Cole, “Rather, they provide a cost-efficient answer and are comparatively affordable too. There is no indication that it is the correct choice to get rid of the entirety of the workforce in favour of kiosks, but there are important monetary advantages that could be reaped by adding them.”
At Unity Payments, we provide high-quality touch screen kiosks! To learn more about how you can take full advantage of one, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
