At this point, you surely don’t need to be reminded that online shopping is popular. People all over the world use the internet to do their shopping each and every day. Many consumers prefer the online experience to the in-person alternative. As an e-commerce retailer, it’s important to remember that you can’t simply rely on the love people have for online shopping in general. It’s a must that you design your online store in such a way that it attracts internet users.
Is your e-commerce site due for a makeover? What can you do to spruce it up?
Develop a quicker loading time.
A major pet peeve among web users is slow-loading websites. With so many online options to choose from, it’s difficult to convince people to stick around for your website to slowly load. When other sites load immediately, they become much more favourable places to visit. According to SkillsYouNeed.com, 40% of online shoppers will abandon a webpage if it takes more than three seconds to load.
“Slow load time will kill conversions since it’s highly toxic for great user experience,” explains the site, “It can be caused due to multiple reasons, such as improper image optimization of image sizes, bad code, etc. Nevertheless, whatever the misstep, you should always prioritize developing a website that is speedy and loads fast.”
Include more product and lifestyle shots.
We all know the importance of product shots. It’s wise, of course, to showcase your company’s goods in the best light possible – literally. A professional photo shoot, complete with adequate lighting, will help to capture your products from all angles. Vivid and vibrant displays of your wares will help to bring them a lot of attention. It’s also a good idea to include lifestyle shots.
Canada’s Trade Commissioner Service describes such photos as images that showcase your company’s products and services benefit the public. “Help customers see what they would look like wearing or using your product,” encourages their website, “Try to use models or influencers that your target audience will find relatable.”
Make your website less text heavy.
The presence of a lot of text is welcome only on pages where it’s expected. We’re talking about your blog page, for instance. On other pages, it’s best to go light on wording. SkillsYouNeed.com recommends that websites become less text-heavy by incorporating more images, icons and graphics.
“Take a long, hard look at your website to understand how it looks,” the site recommends, “Long navigation menus, a flash player requirement, or just a haphazard presentation of useless data are the most common signs you need a website redesign…Text-heavy sites aren’t easy on the eyes and might leave the visitor overwhelmed.”
Are you all set up with an e-commerce site?
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