In our last blog, we listed some effective ways that restaurant owners could turn their establishments into go-to holiday destinations. Offering a holiday-themed drink menu, promoting seasonal specials and spreading holiday cheer rounded out our list of tips. In today’s blog, we’ll take things a step further by highlighting some great ways to make your restaurant a festive seasonal delight!
Offer gift cards.
Gift cards are among the most popular sellers each and every holiday season. That goes for nearly every business type. Remember that, during this time of year, your restaurant can earn money even when it’s not serving food. Make your place of business a go-to destination for holiday shoppers by prominently displaying your gift cards at the entrance. As MPP Marketing Group points out, there is no better time to focus on gift cards than the holidays.
“Make it the easiest gift for your customers to give, by offering savings and incentives,” advises their website, “After all, gift cards are one of the top choices for Holiday Gifts among consumers. Whether you offer a BOGO, a discounted rate, or use gift cards as a bonus upon purchasing other items, this is an easy and measurable way to create a significant revenue stream for your restaurant during the Holiday season.”
Decorate the outside of your establishment.
Surely you’ve taken to putting decorations up and around the dining area. It is also wise to create a festive environment outside of your restaurant. That way, it will be unmistakable to passers and drivers-by that your eatery is one where the holidays are being celebrated. Showcasing the holiday spirit of your business, so that people can see it from afar, is an important way to attract patrons during the holidays.
On TouchBistro.com, Jackie Prange also highlights the importance of music in the creation of a festive environment. “Nothing puts people in a festive mood more than some seasonal sounds – even if they’re just popping in for pickup,” she writes, “And if indoor dining is an option, get out the decorations and spruce up the place. Even with proper safety precautions in place, you can still make your restaurant a warm, comforting, and inviting space.”
Give out holiday cards.
It’s the thought that counts. That phrase is more than a cliché – it’s the truth! Show customers how much their support means to you by offering each of them the kind gesture of a holiday card. As MPP Marketing Group notes, everyone likes to be appreciated. On their website, they encourage restaurateurs to send out holiday cards to customers along with exclusive offers.
“With this small gesture (and relatively small investment), you could increase customer loyalty by up to 67%,” their site reports, “Recognition and excellent customer service are among the easiest ways to retain a loyal customer base.”
Allow customers to order food online.
Can your customers order food directly from your restaurant’s website? Unity Payments can quickly set you up with your own online ordering system for your restaurant. It includes the creation of a website (if you don’t already have one) and an app! To get started, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.
