In the world of e-commerce, the checkout process is one of the most important aspects of an online store. Simply put, customers expect a seamless and easy checkout process. Anything that disrupts that experience can lead to cart abandonment and lost sales. What methods can e-retailers use to make the checkout process in their online stores easy for customers?
Reduce the number of steps.
The first step to making checkout easy for customers is to simplify the checkout process. This means reducing the number of steps required to complete the purchase and eliminating any unnecessary fields or questions. The checkout process should be streamlined and easy to navigate. It should have clear instructions and minimal distractions.
Offer guest checkout.
Many customers are deterred by the need to create accounts before making purchases. To make checkout easy for these customers, e-retailers should offer guest checkout options. This allows customers to make purchases without creating accounts. This can go a long way in reducing friction and increasing conversions.
Optimize for mobile devices.
With more and more customers using mobile devices to shop online, it’s essential that e-retailers optimize their checkout processes for mobile devices. This means using responsive designs to ensure that the checkout processes are easy to navigate on smaller screens. It also means optimizing the checkout process for touch-based input.
Provide multiple payments options.
Customers have different payment preferences. E-retailers should provide multiple payment options to accommodate these preferences. This may include credit and debit cards, PayPal, Apple Pay and Google Pay. By providing multiple payment options, e-retailers can make checkout easy and convenient for customers, which can help to increase conversions.
Use autofill for form fields.
Autofill is a great way to simplify the checkout process for customers. By using autofill for form fields such as name, address and payment information, e-retailers can reduce the amount of typing required by their customers. This can reduce friction and make the checkout process a lot quicker.
Provide clear and accurate shipping information.
Shipping is an important aspect of the checkout process. E-retailers should provide clear and accurate shipping information to customers. This includes the expected delivery date, shipping options and costs, and any tracking information. By providing this information upfront, e-retailers can reduce the number of questions customers have about shipping. This helps to make checkout easy and hassle-free.
Offer customer support.
E-retailers should offer customer support to customers during the checkout process. This may include a live chat feature or a phone number that customers can call if they have any questions or concerns. By offering customer support, e-retailers can help to address any issues that customers may have during checkout. This can reduce friction and increase conversions.
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