In about two weeks, the summer season will officially get underway. But, as a business owner, you know that the need to begin promoting your summer events, product lines and discounts is immediate. This is especially true as it relates to your online store. The warm and sunny weather brings people out of their homes. Do they still like online shopping when it’s nice out? Let’s look at how to heat things up with your online store this summer.
Get in touch with your customers.
It is well known that it is easier for retailers to secure support from current customers than it is to attract new ones. Before worrying about how to lure new people to your online store, reach out to those who have logged on in the past. Sending out emails or even making a few phone calls is a great way to personally reconnect. Of course, you’ll also want to utilize social media to make some of your connections.
“Reconnecting with existing customers, even though they might be on vacation, boosts your chances of making a sale, especially if they see a deal that’s priced right and one that aligns with a problem they might have been trying to solve just before summer,” writes Angie Abratiguin advises on Cazoomi.com, “Keeping your customers engaged on social media is (an) effective tactic to use during summer.”
Send out personalized emails.
Branching off of that last point, it’s integral that you hit up your email marketing list. It’s arguably the easiest way to encourage consumers to visit your online store. Naturally, you’ll want to include direct links to the shop in your emails. However, in order to entice your subscribers to click, be sure to include intriguing content in your message. Socital.com encourages you to compose some personalized emails.
“For a summer promotion designed to encourage visitors to happily do their shopping and at the same time enjoy summer vibes, consider email marketing,” notes the website, “A more targeted approach that may be more relevant to customers though, is to segment out your newsletter list and deliver targeted messaging and offer for each segment.”
Introduce summer-exclusive sales.
There’s nothing like limited-time offers to get people interested in spending their money. By launching a summer-exclusive sale, you will communicate the ability to enjoy savings during a very specific time. Create this sense of urgency. It is a great way to get people to visit your site for the discounted items you have to offer.
“A sales team with the right set of tools is highly motivated to go the extra mile to hit and surpass their sales target, regardless of the season,” says Abratiguin, “It is, therefore, advisable that you periodically introduce new sales and productivity tools or even update existing ones. This is not only a morale booster but will also give your sales team the confidence they need to face the summer sales slump head-on.”
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