How Restaurants Can Utilize Daylight Saving Time To Attract More Customers

This forthcoming Sunday, March 12th, we spring forward into Daylight Saving Time. The way we see it, restaurant owners have a unique opportunity to attract more customers and increase revenue. With more daylight hours and warmer weather, customers are more likely to venture out and explore new dining experiences. How can restaurant owners take advantage of this seasonal change and draw in more customers?

Create a spring-inspired menu.

With the arrival of spring this month, customers will be craving fresh and vibrant flavours. Restaurant owners can update their menus to include spring-inspired dishes that feature seasonal ingredients such as asparagus, peas and strawberries. As well, offering lighter and healthier options can appeal to customers who are looking to shed the winter weight and get ready for summer. By updating menus to feature spring flavours, restaurant owners can attract new customers who are looking for a change of pace.

Get your patio ready.

With longer days and warmer weather, customers are eager to enjoy outdoor dining experiences. Restaurant owners can take advantage of this by offering outdoor seating options, such as patios, decks or sidewalk seating. In addition, providing shade and fans can make outdoor dining comfortable and enjoyable even on hot days. Outdoor seating can attract new customers who are looking for a unique and refreshing dining experience.

Offer happy hour deals.

With more daylight hours, customers may be more likely to venture out after work for happy hour. Restaurant owners can attract these customers by offering special happy hour deals on food and drinks. This can entice customers to try new dishes and drinks. It may even turn into repeat business. Happy hour deals can also help to increase revenue during slower hours, while introducing customers to new menu items.

Host special events.

With longer days and warmer weather, customers are more likely to attend special events. Restaurant owners can host special events such as live concerts, trivia nights or wine tastings. These events can create a unique and memorable dining experience that customers will want to come back for. Also, offering special promotions during these events can incentivize customers to try new dishes and drinks, leading to increased revenue.

Embrace social media.

With the huge popularity of social media, restaurant owners can utilize platforms such as Instagram and Facebook to showcase their spring-inspired menus and outdoor seating options. By posting visually appealing photos and updates, restaurant owners can attract new customers who may not have considered their establishment before. Not to mention, utilizing social media can create a sense of community and loyalty among current customers, leading to repeat business.

Serve brunch.

With more daylight hours on weekends, customers are looking for new brunch spots to try. Restaurant owners can capitalize on this trend by offering brunch menus and specials. Brunch can also be a profitable addition to a restaurant’s offerings, as it can attract customers during slower hours and offer a unique dining experience.

Promote your online menu.

Do you allow your customers to place orders online? Unity Payments’ online ordering platform allows restaurant owners to take orders directly from their own websites, reducing their restaurants’ dependency on commission-based third-party apps. It allows them to increase revenue through their own brands! To learn more, call us at 1-800-661-3761 or email us at