How Restaurant Owners Can Utilize Postseason Sports To Promote Their Businesses

Wow! The Toronto Maple Leafs have finally won a playoff series! The momentous happening took place this past Saturday when the Buds knocked off the Tampa Bay Lightning with a thrilling overtime goal in Game 6. It’s the first time since 2004 that the Leafs have made it to the second round of the Stanley Cup Playoffs. Needless to say, Toronto-based hockey fans are elated. The series win was a helpful morale boost since the Raptors missed the NBA playoffs.

With both the NHL and NBA playoffs in full effect right now, business owners have been given a great opportunity. Restaurant owners, in particular, can utilize the postseason to promote their establishments.

Sports bring people together.

Hockey and basketball fans love to watch their favourite teams play in lively and social atmospheres. What better place to do that than at a restaurant? As a restaurant owner, you can capitalize on this by creating a welcoming environment that caters to sports fans. Decorate your establishment with team banners and flags, offer specials on game day food and drinks, and create a festive atmosphere with music and enthusiastic staff.

One of the key benefits of promoting your restaurant during the playoffs is the increased foot traffic. With fans flocking to sports bars and restaurants to watch the games, there is a great opportunity to attract new customers who may not have otherwise visited your establishment. By offering game day specials and creating a fun and inviting atmosphere, you can turn these first-time visitors into repeat customers.

The playoffs boost social media engagement.

Fans love to share their experiences on social media. By creating a unique and exciting atmosphere around the postseason, you can encourage them to share photos and posts about their time at your restaurant. This can help to spread the word about your establishment and attract even more customers.

Make sure that you are advertising your specials and promotions on social media, your website and in-store. This will ensure that fans know about your offerings and are more likely to visit your restaurant. As well, consider partnering with local sports organizations or influencers to help spread the word about your establishment.

Create a branded hashtag for your restaurant.

#PlayoffTime, #QuestForTheCup and #WhereChampsEat are just three suggestions of hashtags you should use in your social media marketing messages over the next few months. Encourage customers to use them when posting about their experiences at your restaurant on social media. This can help to increase your online visibility and create a sense of community around your establishment.

It’s important to remember that promoting your restaurant during the playoffs requires careful planning and execution. You’ll need to consider factors such as staffing, inventory and menu planning to ensure that you can handle the increased demand. It’s also important to make sure that your staff is trained to provide excellent service during busy times. Make sure your establishment is properly equipped to handle the influx of customers.

Do you allow your restaurant’s customers to place orders online?

Unity Payments’ online ordering platform allows restaurant owners to take orders directly from their own websites, reducing their restaurants’ dependency on commission-based third-party apps. It allows them to increase revenue through their own brands! To learn more, call us at 1-800-661-3761 or email us at