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How An Online Menu Can Grow Your Restaurant Business

We have officially ushered in a new era in the restaurant industry. Gone are the days when handheld menus were the only options for restaurant customers. Today, people are given the ability to view menus online. That way, whether they are dining in or ordering out, they have quicker and easier ways to select their meals and make their payments.

Do you offer your restaurant’s customers this convenience? Let’s discuss how an online menu can grow your restaurant business.

Capture more orders than your competitors.

It should probably go without saying that, by having an online menu, your restaurant will generate more orders. It simply makes things so much easier for the modern-day consumer. Just about everyone jumps online to research businesses before supporting them these days. With restaurants, it’s no different. People like to know what menu options are available before visiting restaurants. Your online menu makes it easier for your eatery to obtain more business.

“The more convenient you make it for customers to order from your restaurant, the more likely a customer will choose your restaurant instead of a competitor,” insists CloudKitchens.com, “Just think of when you’re going to make an online purchase, if there are too many steps along the way, chances are you will go somewhere else.”

Maximize your table turnover rates.

When customers know, beforehand, about all of the items on your menu, they can enter the doors of your restaurant already knowing what they want to eat. Naturally, this helps for the order process to speed up. When your wait staff is able to take orders and bring them to the tables quicker, your restaurant can turn more tables over. This means welcoming more customers than normal and, as a result, generating more revenue.

A restaurant online ordering system “empowers you to take more requests and sell more items even when your restaurant is totally full,” explains Vinupradha on FrescoFud.com, “You have a great competition like more restaurants. Battle this with white label restaurant software and even contact-free delivery options. You increase the probability that people will buy your items whether they want to go out or not when you include these advantages.”

Partner up with other restaurants.

Have you ever considered working out a cross-promotion arrangement with another eatery? It may sound like a strange decision to connect with a competitor, but it can significantly grow your customer base. When you think about it, everyone likes variety. They’re not going to choose your restaurant for 100% of their meals. But, by visiting other restaurants and receiving word about your place of business, they’re bound to give you attention you may otherwise not have received.

“It may seem counterintuitive, but partnering up with other local restaurants can help you expand your customer base through cross promotion,” says CloudKitchens.com, “It’s as simple as offering a special discount on a partner’s website or social media page and having them do the same on your website. You can also bundle deals by partnering up with other restaurants that complement your menu.”

Is your restaurant’s menu online?

Take advantage of Unity Payments’ complete online ordering software solution! Easily set up your menu, make live menu updates, manage inventory, process takeout and delivery requests, schedule pick-ups, create promo codes and more! For more information, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca.