In our last blog, we discussed how credit card acceptance makes your customers’ lives easier. We highlighted how credit cards make it easy to track expenses, make bigger purchases and accumulate rewards. In today’s blog, we’ll further our look at how accepting credit cards promotes customer satisfaction.
There are many different credit cards to choose from.
When you accept credit cards in your store, you don’t limit consumers to using just one card. Of course, there are numerous credit cards on the market. Depending on a person’s spending habits, he/she will choose the card that offers the most benefits. Therefore, when you accept credit cards in your store, you enable your shoppers to enjoy greater value with their purchases. Many cards offer rewards points for spending. This gives their users access to free perks.
“Nearly 7 in 10 (68%) people who have a credit card have more than one, with 90% of those stating they have a go-to’ credit card they use most often,” reveals BusinessWire.com, “A significant majority (71%) of multiple card users choose their card based on the opportunity to accumulate rewards. This increases to 80 percent of those making more than $150,000 per year.”
Credit card payments are the easiest ones to make.
Today’s consumers only need to tap a card on a POS terminal in order to complete a purchase. Gone are the days when people had to sift through their wallets for cash or fiddle around to locate the correct change. Credit card payments also eliminate payment errors. No longer do shoppers have to worry about receiving an incorrect amount of change.
“One of the main reasons your clients may want to pay with credit cards is because of how easy it is,” points out Amanda Abella on Due.com, “There’s no need to fumble around with cash and they don’t need to go through the trouble of writing and mailing a check. While cash and checks aren’t that hard, the reality is people prefer convenience. The easier you make it for them to pay you, the more likely they will do it.”
Credit cards give consumers control.
Today’s credit card users can easily manage their accounts online. It’s easy to pull out your mobile device, log in to your banking app and peruse through the charges you’ve placed on your credit card. Online banking also enables you to easily make payments to your credit card company and perform balance transfers, if necessary. As BusinessWire.com highlights, credit cards give consumers control.
“When it comes to managing cards, self-service is important,” notes the website, “For example, 82% of consumers manage their credit cards online and 69% manage their cards via mobile devices, a figure that reaches 90% for Gen Z, millennials and Gen X consumers. Alerts are essential for many people, with 61% receiving debit card alerts, 70% getting credit card alerts and 63% of those receiving alerts say an alert has stopped fraud.”
At Unity Payments, we proudly offer Canadian merchants a variety of high-quality POS terminals to choose from. You can easily and securely accept credit card and debit card payments with the Newland 910, the Ingenico Desk 5000 or the Ingenico Move 5000. To learn all about your options, please don’t hesitate to call us at 1-800-661-3761. You may also email us at info@unitypayments.ca.
