When you think of retail, what comes to mind? Maybe it’s the shiny displays, the friendly salespeople or the thrill of finding that perfect item. But what about the technology that powers the shopping experience? It may not be the first thing that comes to mind, but it’s certainly an important factor in modern retail. One of the biggest technological trends in retail today is the use of wireless technology.
Wireless technology refers to any technology that uses wireless signals to transmit information. In retail, this can include things like wireless networks, Bluetooth beacons and RFID tags. While wireless technology has been around for a long time, it’s only recently that retailers have begun to fully embrace its potential. What are the benefits of using wireless technology in the retail business?
Improved customer experiences.
One of the biggest advantages of wireless technology in retail is the way it can improve the customer experience. For example, by using Bluetooth beacons, retailers can send personalized offers and promotions directly to customers’ smartphones as they browse the store. This not only helps customers find items they may be interested in, but it also makes them feel valued and appreciated.
Another way wireless technology can improve the customer experience is through the use of mobile point-of-sale (mPOS) systems. With an mPOS system, salespeople can process transactions from anywhere in the store, rather than being tied to a fixed checkout counter. This means that customers can complete their purchases quickly and easily, without having to wait in long lines.
Increased efficiency and productivity.
Wireless technology can also help retailers increase efficiency and productivity. For example, with a wireless network in place, sales associates can access real-time inventory information from anywhere in the store. This means that they can quickly check if an item is in stock or find a suitable replacement if it’s not.
Wireless technology can also help retailers streamline their supply chain management processes. By using RFID tags, for example, retailers can track inventory as it moves through the supply chain. This can help them identify potential issues or bottlenecks and take corrective action before they become bigger problems.
Reduced costs.
Wireless technology can help retailers reduce costs. For example, by using mobile devices and wireless networks, retailers can eliminate the need for costly fixed POS terminals. This can help them save money on equipment and maintenance costs, as well as reduce the amount of space needed for checkout counters.
Wireless technology can also help retailers reduce the cost of employee training. With intuitive mobile devices and easy-to-use software, sales associates can quickly learn how to use new technologies without the need for extensive training or certification.
Do you use a wireless POS terminal to accept payments?
The Poynt Smart Terminal is a fast, powerful and secure all-in-one wireless payment solution. It displays a sleek and modern design which is perfect for table-side, in-aisle or on-the-go payments. This innovative POS terminal allows both you and your customer a great view of every transaction. It accomplishes this through its dual-facing screens. It also has a built-in printer and scanner as well as an app store to make Poynt a complete payment solution.
To learn more, call Unity Payments at 1-800-661-3761 or email us at info@unitypayments.ca.
